National Sales Manager - Retail Sales Team - Vanilla - Remote

$120,000 - $150,000/Yr

ADM - Fort Collins, CO

Full-time - Mid Level

Remote - Fort Collins, CO

Merchant Wholesalers, Nondurable Goods

About the position

Rodelle, a leading manufacturer of authentic vanilla extract in the U.S., is seeking a National Sales Manager for its Retail Sales Team. This remote position is part of the ADM Nutrition Division and is designed for a motivated leader who can elevate performance with existing key retail partners while driving new business development. The successful candidate will report to the Nutrition VP of Sales and will be a key member of the ADM Nutrition Sales Leadership Team. The role requires a proven track record in managing both established and emerging brands, as well as key account and distributor management. The ideal candidate will possess an owner’s mindset to drive growth and will be responsible for both branded and private label products across mass market and club accounts. The National Sales Manager will develop and implement promotional programs that align with retailer strategies and the company’s business plan. This includes utilizing data to understand key drivers and customer dynamics to maximize return on investment (ROI). Establishing and managing relationships with distributor and broker partners is crucial, as is owning account planning, revenue, margin growth, distribution, and retail execution targets. The role also involves creating and maintaining presentations for retail partners, recommending pricing strategies, managing sales forecasts and budgets, and collaborating with marketing to develop distribution and retail marketing plans. Additionally, the manager will assist in training and developing the customer service and sales support team, and will work cross-functionally with various internal teams to maintain and grow sales. Travel to customer meetings, food shows, and corporate offices will be required, with an expected travel commitment of 50%.

Responsibilities

• Develop and implement promotional programs aligned with retailer strategy and company business plan.
• Establish and manage relationships with distributor and broker partners.
• Own account planning, revenue, margin growth, distribution, and retail execution targets within the business plan.
• Develop and maintain key relationships with retailers in the US market for mass market and club channels.
• Create and maintain slide decks for retail presentations, including items, key selling attributes, market position, retailer benefit, and other needed information.
• Recommend and implement pricing strategy across all products in retail and private label.
• Manage and grow pipeline for new opportunities to drive profitable growth.
• Manage sales forecasts and budgets to improve ongoing accuracy.
• Work with marketing to develop and implement distribution and retail marketing plans.
• Assist in the supervision, training, development, and coaching of customer service and sales support team.
• Work cross-functionally with internal team members in Sales, Customer Service, Regulatory, QC, R&D, Legal, Marketing, Procurement, and others as necessary to maintain and grow sales.
• Travel to customer meetings, food shows, and corporate offices as needed.
• Perform all other duties and special projects as assigned.

Requirements

• 5+ years of experience in the food CPG industry, including sales, distributor management, and category management.
• Bachelor's degree in business, agricultural economics, food science, or a related technical field.
• Outgoing personality with the ability to effectively network and grow relationships.
• Self-starter, quick learner, and proactive in identifying new opportunities.
• Proven ability to assess risk and exercise sound judgment in decision-making.
• Ability to prioritize tasks and delegate when appropriate.
• Exceptional communication, presentation, planning, negotiation, and analytical skills.
• Proven knowledge and understanding of CPG sales.
• Confirmed ability to lead effectively within a team-based work environment.
• Ability to develop and maintain effective working relationships with internal and external customers.
• Established relationships with retail and private label grocery customers preferred.
• Experience managing, executing, and delivering business plan objectives through a broker network.
• Advanced level skills in Microsoft PowerPoint and Excel.
• Proficient in data tools such as Nielsen, IRI, and Retailer Portals.
• Current Driver's License with a clean driving record and ability to meet DOT driving standards.

Nice-to-haves

• Experience in managing branded and private label products.
• Familiarity with mass market and club account sales strategies.
• Experience in developing and implementing marketing plans.

Benefits

• Medical, dental, and vision insurance coverage.
• 401(k) with matching contributions and cash balance plan.
• Flexible spending accounts and health savings account.
• Discounted employee stock purchasing program.
• Life insurance and disability coverage.
• Employee Assistance Program (EAP) and Employee Resource Groups (ERGs).
• Paid time off including paid holidays.
• Adoption assistance and paid maternity and parental leave.
• Tuition assistance and company-sponsored training and development resources.