National Sales Manager - Retail Sales Team - Vanilla -

$120,000 - $150,000/Yr

ADM - Fort Collins, CO

Full-time - Mid Level

Fort Collins, CO

Merchant Wholesalers, Nondurable Goods

About the position

Rodelle, a leading manufacturer of authentic vanilla extract in the United States, is seeking a National Sales Manager for its Retail Sales Team within the ADM Nutrition Division. This remote, full-time position is exempt and will report directly to the Nutrition VP of Sales. The Sales Manager will play a crucial role in the ADM Nutrition Sales Leadership Team, focusing on enhancing performance with existing key retail partners while also driving new business development through distributor and broker partnerships. The successful candidate will be responsible for both branded and private label products, targeting mass market and club accounts. This role requires a proven track record in managing established and emerging brands, key account management, and distributor relations, along with an entrepreneurial mindset to foster growth. The Sales Manager will develop and implement promotional programs that align with retailer strategies and the company's business plan. This includes leveraging data to understand key drivers and customer dynamics to maximize return on investment (ROI). Establishing and managing relationships with distributor and broker partners is essential, as is owning account planning, revenue, margin growth, distribution, and retail execution targets. The role also involves creating and maintaining presentation materials for retail, recommending pricing strategies, managing sales forecasts and budgets, and collaborating with marketing to develop distribution and retail marketing plans. Additionally, the Sales Manager will assist in supervising, training, and developing the customer service and sales support team, while working cross-functionally with various internal teams to maintain and grow sales. The position requires travel to customer meetings, food shows, and corporate offices as needed, and may involve other duties and special projects as assigned.

Responsibilities

• Develop and implement promotional programs aligned with retailer strategy and company business plan.
• Establish and manage relationships with distributor and broker partners.
• Own account planning, revenue, margin growth, distribution, and retail execution targets within the business plan.
• Develop and maintain key relationships with retailers in the US market for mass market and club channels.
• Create and maintain slide decks for retail presentations, including items, key selling attributes, market position, retailer benefit, and other needed information.
• Recommend and implement pricing strategy across all products in retail and private label.
• Manage and grow pipeline for new opportunities to drive profitable growth.
• Manage sales forecasts and budgets to improve ongoing accuracy.
• Work with marketing to develop and implement distribution and retail marketing plans.
• Assist in the supervision, training, development, and coaching of customer service and sales support team.
• Work cross-functionally with internal team members in Sales, Customer Service, Regulatory, QC, R&D, Legal, Marketing, Procurement, and others as necessary to maintain and grow sales.
• Travel to customer meetings, food shows, and corporate offices as needed.
• Perform all other duties and special projects as assigned.

Requirements

• 5+ years of experience in the food CPG industry, including sales, distributor management, and category management.
• Bachelor's degree in business, agricultural economics, food science, or a related technical field.
• Must have a fun, outgoing personality that can effectively network to grow and maintain relationships.
• Self-starter, quick to learn new skills, and able to proactively identify new opportunities.
• Proven ability to assess risk and exercise sound judgment in making decisions.
• Ability to prioritize tasks and delegate when appropriate.
• Exceptional communication, presentation, planning, negotiation, and analytics skills.
• Proven knowledge and understanding of CPG sales.
• Confirmed ability to lead effectively within a team-based work environment.
• Ability to develop and maintain effective working relationships with internal and external customers.
• Established relationships with retail and private label grocery customers preferred.
• Experience managing, executing, and delivering business plan objectives through a broker network.
• Advanced level Microsoft PowerPoint and Excel skills.
• Proficient in Data Tools (Nielsen, IRI, and Retailer Portals).
• Current Driver's License with a clean driving record and meet DOT driving standards.

Nice-to-haves

• Established relationships with retail and private label grocery customers preferred.

Benefits

• Variable compensation based on performance.
• Bonus eligibility.