National Sales Manager Supplement & Vitamins

Confidential Company - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

About the position

The Sales Manager will be responsible for developing and executing sales strategies to drive growth in the health and wellness supplements and vitamins sector. This role requires a results-oriented individual with a strong background in launching new brands and managing sales across various retail channels, including grocery, natural specialty retail, and drug channels. The ideal candidate will possess strong leadership skills, strategic planning abilities, and a knack for building relationships to expand the company's market presence.

Responsibilities

• Develop and implement effective sales strategies to achieve and exceed sales targets in assigned channels.
• Identify and capitalize on new sales opportunities within grocery, natural and specialty retail, and drug channels.
• Drive the launch of new and emerging brands, ensuring successful market entry and growth.
• Build and maintain strong relationships with key accounts, ensuring high levels of customer satisfaction.
• Negotiate contracts, pricing, and terms with customers to secure favorable deals.
• Open new doors and expand the company's presence in target markets.
• Tailor sales approaches to fit the unique needs and dynamics of each channel.
• Work with brokers, direct store delivery (DSD) partners, and wholesalers across the US to enhance distribution and sales coverage.
• Develop and execute a strategic plan with tactics to deliver annual net sales & profit goals, distribution goals, and promotional plans for assigned categories.
• Monitor market trends, competitor activities, and consumer preferences to inform sales strategies.
• Provide regular sales forecasts, reports, and performance analyses to senior management.
• Work closely with marketing, product development, and supply chain teams to align sales efforts with overall business objectives.
• Represent the company at industry trade shows, conferences, and events to promote products and build industry connections.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 6+ years of direct customer-facing sales experience with a manufacturer or broker, with an emphasis in HBC (Health and Beauty Care); vitamin experience preferred.
• Proven experience in launching new and emerging brands, and opening new doors in various retail channels.
• Experience managing sales within grocery, natural and specialty retail, drug, and convenience channels.
• Strong experience working with brokers, DSD partners, and wholesalers across the US.
• Proficient with Microsoft Suite.
• Experience working with data sources such as Circana, Symphony, and Apollo.
• Strong negotiation, communication, and interpersonal skills.
• Excellent analytical and problem-solving abilities.
• Ability to lead and motivate a sales team to achieve goals.

Nice-to-haves

• MBA or relevant advanced degree.
• Established network within the vitamin and supplement industry.
• Experience with a national grocery chain, especially Albertsons (Corporate or Divisions).

Benefits

• Flexible benefits package including health care, dental care, vision care, life insurances, and disability plans.
• 401(k) Retirement Plan with matching employer contributions of 25% of the first 6% of compensation.
• Paid time off benefits covering holidays, sick pay, and vacation.