National Sales Manager

Biofit Engineered Products - Bowling Green, OH

Full-time - Senior

Bowling Green, OH

Furniture and Related Product Manufacturing

About the position

The National Sales Manager at BioFit Engineered Products is responsible for leading the sales department, developing and implementing sales strategies to achieve revenue goals, and managing a high-performing sales team. This role involves corporate planning, budget setting, and strategic direction, as well as collaboration with other departments to align sales efforts with overall business objectives. The position requires a strong focus on building client relationships and expanding the customer base while monitoring sales metrics for continuous improvement.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve company revenue goals.
• Lead, mentor, and manage the sales team to ensure high performance and professional growth.
• Identify new market opportunities and expand the company's customer base.
• Collaborate with other departments to align sales strategies with overall business objectives.
• Monitor and analyze sales metrics to identify areas for improvement and optimize performance.
• Build and maintain strong relationships with key clients.
• Prepare and present sales reports and forecasts to the executive team.
• Stay updated on industrial trends and competitor activities to inform strategic decisions.
• Review and analyze sales and operational records and reports; use data to forecast sales, determine profitability and targets, identify potential new markets and set performance goals accordingly.
• Review market analyses to determine customer needs, price schedules, and discount rates.
• Direct channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Advise dealers, distributors, and clients concerning sales and advertising techniques.
• Analyze sales statistics to formulate policy and assist dealers in promoting sales.
• Represent the company at trade association meetings to promote products.
• Deliver sales presentations to key clients in coordination with sales representatives.
• Meet with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Coordinate activities between the sales department and other sales-related business units.
• Prepare sales budget; monitor and approve T&E expenses.
• Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
• Participate in product research and development.
• Monitor and evaluate the activities and products of the competition.
• Identify and analyze customer preferences to properly direct sales efforts.
• Recommend or approve budget, expenditures, and appropriations for research and development work.
• Plan and execute regional and national sales meetings and activities.
• Work closely with marketing to develop a unified sales effort.

Requirements

• Bachelor's Degree in Professional Sales, Marketing or Business (MBA preferred).
• Proven experience in a senior sales leadership role.
• Strong understanding of sales performance metrics and data analysis.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Demonstrated ability to drive sales growth and achieve revenue targets.
• Experience in the furniture or laboratory industries is a plus.
• Solid customer service attitude with excellent negotiation skills.
• Must live in or relocate to NW Ohio as this position requires daily presence in the office when not traveling.

Nice-to-haves

• Experience in the furniture or laboratory industries is a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching