National Sales Manager

$165,608 - $248,412/Yr

SCN BestCo - Santa Cruz, CA

Full-time - Mid Level

Santa Cruz, CA

About the position

The National Sales Manager at SCN BestCo is responsible for developing and executing the Retail Sales & Innovation Strategy for assigned retail accounts. This role focuses on selling and promoting the company's product innovations while strengthening customer relationships across various touch points. The position requires a strategic approach to grow retail accounts and enhance e-commerce penetration, ensuring the successful commercialization of new products.

Responsibilities

• Deliver assigned sales objectives and plans.
• Grow assigned retail accounts through new department and category growth initiatives.
• Strengthen assigned retail accounts' e-commerce penetration and online content quality metrics.
• Create new items and promotional plans with assigned retail accounts and other e-commerce opportunities.
• Align and strategize with assigned retail broker management and/or act as the direct sales contact for day-to-day business.
• Develop consultative customer relationships and communicate customer business issues as indicated.
• Identify and develop growth opportunities for strategic accounts.
• Create and present customer business overviews to identify key new item opportunities.
• Work in tandem with product management to secure new Private Label (PL) business opportunities.
• Own and oversee M.A.P.S. (Merchandising, Assortment, Pricing, and Shelving) processes.
• Own and coordinate e-commerce deployment of sales collateral and marketing initiatives to drive sales.
• Perform and report regular retail surveys to understand competitive market, pricing, and stock keeping unit (SKU) opportunities.
• Create business case for new item development to include Research & Development (R&D) needs, pricing, volumes, and substantiation.
• Lead customer engagement initiatives; follow up on development and next steps with product management.
• Lead ideation and solutions when customer problems or issues surface.
• Review all customer contracts and provide analysis and recommendations.
• Execute new item setup paperwork for flawless commercialization process with assigned retail customer.
• Collaborate with retail counterparts to identify trends and growth opportunities.
• Work closely with plant staff to serve the customer including participating in Operations planning calls.
• Provide customer forecast signals to internal team to support forecasting and planning.
• Prepare data for monthly report recap and other regular reports.

Requirements

• Bachelor's degree in business or related field.
• 10 years of private label retail consumer packaged goods (CPG) sales experience including leading sales efforts and third-party broker management.
• Experience presenting to senior-level leaders.
• Prior Customer Resource Management (CRM) system experience.
• Understanding of basic principles of business management, forecasting, budgeting, market projections.
• Strong presentation, reporting, communication, collaboration, negotiation, planning, problem-solving, organization, and sales skills.
• Demonstrated ability to develop and maintain strong, productive relationships with internal and external customers.
• Demonstrated ability to manage multiple priorities with efficiency and accuracy.
• Demonstrated ability to creatively approach challenges and opportunities in a fast-paced, collaborative environment.
• Proficiency with Microsoft Office including Outlook, Word, and Excel.
• Ability to work with mathematical concepts such as fractions, percentages, ratios, and proportions.

Nice-to-haves

• Master's degree in business administration or related field.
• Prior nutraceutical, food or pharmaceutical industry experience.
• Strong financial math and/or project management skills.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Tuition reimbursement