National Sales Manager

$100,000 - $130,000/Yr

Quanta - Totowa, NJ

posted 4 months ago

Full-time - Mid Level
Totowa, NJ
Real Estate

About the position

On behalf of our client, a well-known and respected European specialty condiments and beverage company, we are seeking a National Sales Manager experienced in retail and specialty food sales, as well as working with brokers. This position is based out of the Company's offices in Totowa, NJ. The National Sales Manager will be responsible for deciphering the key triggers of growth and identifying business opportunities while demonstrating financial awareness and cost control. The role requires the development of a comprehensive business plan that includes clear objectives and measures regarding pricing, investments, and channel strategy. The National Sales Manager will oversee the execution of agreed brand marketing programs, ensuring that investments are used effectively and activities are measured in terms of ROI and impact, while being accountable for retail P&L. This includes providing a clear picture of revenue and spending versus targets, as well as developing local insights on retail markets to feed into global initiatives and planning processes. The manager will also manage brokers, training and leading all activities to ensure optimal route-to-market strategies, including evaluating the Company's Distributor Network and identifying additional resources required to develop a growing and sustainable business. Acting as a key liaison between distributors and US retail operations, the National Sales Manager will address retail sales, logistics, and customer service issues. The role requires fostering team spirit and functioning as the go-to person on all retail issues, supporting junior hires by providing guidelines, training, and transferring market know-how. The manager will initiate and lead all negotiations with distributors and clients, attend meetings to support product selection and presentation, and oversee the implementation of all retail marketing strategies for brand positioning. This includes managing all web, social media, and PR activities, as well as overseeing new product launches in collaboration with commercial and marketing teams. The National Sales Manager will also manage monthly sales forecasts and budgets versus inventory, collaborate with the Board on strategy development, and manage regular reporting requirements such as quarterly business reviews and business performance highlights.

Responsibilities

  • Decipher the key triggers of growth and identify business opportunities demonstrating financial awareness and cost control.
  • Develop a business plan including clear objectives and measures regarding pricing, investments, and channel strategy.
  • Oversee the execution of agreed brand marketing programs and ensure effective use of investments, measuring activities in terms of ROI and impact.
  • Be accountable for retail P&L and ensure delivery of volume and profit in line with goals.
  • Provide a clear picture of revenue and spending versus targets.
  • Develop local insights on retail markets to feed into global initiatives and planning processes.
  • Manage brokers by training, educating, and leading all activities.
  • Assess optimal route to market strategy, including evaluation of the Company's Distributor Network and additional resources required.
  • Act as a key liaison between distributor and US retail operations regarding retail sales, logistics, and customer service.
  • Foster team spirit and function as the go-to person on all retail issues, supporting junior hires with guidelines and training.
  • Secure sufficient focus with Distributor Portfolio and ensure proper brand perception in the market.
  • Initiate and lead all negotiations with distributors and clients.
  • Attend meetings and support in product selection and presentation.
  • Support implementation of all retail marketing strategies for brand positioning, managing web, social media, and PR activities.
  • Oversee new product launches in collaboration with commercial and marketing teams.
  • Manage monthly sales forecasts and budgets versus inventory.
  • Collaborate with the Board on development of strategies and guidelines.
  • Manage regular reporting requirements, including quarterly business reviews and business performance highlights.

Requirements

  • Bachelor's degree in business administration, marketing, or a related field.
  • Minimum of 5 years of experience in retail sales, preferably in the specialty food industry.
  • Proven track record of success in selling specialty food products in the retail space.
  • Experience managing and coordinating sales activities with brokers.
  • Strong understanding of the retail and specialty food market landscape.
  • Ability to develop and implement effective sales strategies to drive growth and meet targets.
  • Excellent communication and negotiation skills.
  • Proficiency in analyzing sales data and market trends to identify opportunities.
  • Ability to build and maintain strong relationships with key stakeholders, including retailers, distributors, and brokers.
  • Willingness to travel as needed to meet with clients and attend industry events up to 60%.
  • Strong organizational skills and attention to detail.
  • Ability to work independently.

Benefits

  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
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