National Sales Manager

$150,000 - $180,000/Yr

The Judge Group - Methuen, MA

Full-time - Mid Level

Methuen, MA

Administrative and Support Services

About the position

The National Sales Manager will lead the sales team to meet and exceed sales targets while developing and maintaining customer relationships. This role focuses on strategic sales management, team leadership, and customer engagement, utilizing advanced technology to track sales performance and ensure customer success. The ideal candidate will possess strong sales and development skills, with a passion for customer success and teamwork.

Responsibilities

• Meet or exceed sales targets, develop and maintain demand for products, services, and rentals.
• Forecast monthly, quarterly, and yearly sales with high accuracy.
• Set targets for account managers and monitor progress.
• Develop a strategy for managing the sales pipeline.
• Develop and maintain new sales accounts.
• Research and qualify new key accounts opportunities.
• Identify emerging markets and market shifts while being aware of new products and competition status.
• Operate and maintain data within the Customer Relationship Management system (Salesforce).
• Plan and oversee all aspects of the organization’s marketing and sales policies, objectives, and initiatives.
• Lead and manage a team of sales representatives, nurturing and mentoring them to maximize performance.
• Hold regular sales meetings and one-on-one meetings with direct reports.
• Develop strategic performance plans for each team member and provide ongoing support.
• Handle commission schedules, bonus entries, and payroll related to sales.
• Collaborate with leadership to develop sales quotas and assess future business.
• Attend and contribute to weekly Leadership Team meetings.
• Maintain customer sales information to cultivate long-lasting relationships.
• Use Salesforce.com to track, document, and improve sales processes.
• Prepare quotes, contracts, and manage documentation for key accounts.
• Resolve customer conflicts and cater to their needs and interests.
• Generate and qualify leads for sales through cause marketing.
• Cultivate internal relationships and act as a liaison between teams.
• Become an expert in the equipment lines supported.
• Travel and attend trade shows nationwide and meet with customers.
• Apply digital marketing tools to engage and qualify customers.
• Represent "Voice of the Customer" and "Voice of the Field" feedback internally.
• Identify potential key account needs and communicate benefits effectively.
• Monitor sales metrics and suggest actions to improve performance.
• Review, analyze, and present marketing and sales KPIs and reports.
• Oversee best financing and payment practices for customers.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; or equivalent experience.
• 5+ years of experience in Sales Management/Supervisor role.
• Strong understanding of pipeline and sales funnel management discipline.
• Proven experience as a Sales Manager or similar role, with a track record of exceeding sales targets.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills; candid, clear, friendly, and comfortable speaking to small and large groups.
• Proactive customer service skills, ability to identify problems and work internally to solve customer issues.
• Knowledge of the aerial work platform industry, heavy equipment, construction equipment, or related products and services.
• Ability to travel as required to meet with customers and attend industry events (25%).
• Proficiency in Office Software Suites (e.g. Microsoft Office, Google GSuite for Business) and CRM software (e.g. Salesforce).
• Proven work experience as a sales account manager.
• Understanding of sales performance metrics.
• Ability to deliver projects and respond to inquiries in a timely manner.
• Demonstrated ability to build and maintain relationships with customers.
• Excellent oral/written communication skills, including well-developed presentation skills.

Nice-to-haves

• Experience in the heavy equipment / aerial work platform industry.
• Multi-lingual (Spanish, Portuguese, Italian, French).