Goya Foods - Jersey City, NJ
posted 3 months ago
Goya Foods Inc, a leading global food company, is seeking a National Sales Marketing Coordinator to join their team. This role is pivotal in supporting the National Accounts Sales team by developing marketing and sales presentations, strategies, and objectives, particularly with a focus on enhancing the eCommerce Channel. The ideal candidate will be detail-oriented and possess a solid understanding of marketing techniques, ensuring meticulous attention to detail in all tasks. As a National Sales Marketing Coordinator, you will be responsible for conducting research to identify new potential customers and market opportunities. You will also create, update, and maintain Goya product images and item content across all eCommerce platforms, ensuring accuracy and enhancing the brand's digital presence. Participation in the development of strategic marketing and advertising programs aimed at driving sales on the Goya brand store and Amazon brand store will be a key aspect of your role. Additionally, you will assist in preparing presentations and marketing materials for the sales team, analyze data related to demographics, pricing, promotions, and trends, and evaluate promotional campaigns by analyzing key metrics. Your role will also involve setting up tracking systems for promotional programs and acting as a liaison between the National Sales Department and Goya's Marketing team. Monthly, quarterly, and annual sales reports will be prepared by you to provide insights and identify opportunity gaps.