National Sales Regional Manager-West

Willamette Valley Vineyards - Turner, OR

Full-time - Mid Level

Turner, OR

251-500 employees

Beverage and Tobacco Product Manufacturing

About the position

Willamette Valley Vineyards is seeking a National Sales Regional Manager for the West region, which includes California, Nevada, Arizona, Colorado, New Mexico, and Hawaii. This full-time position offers a unique opportunity to drive national wine sales for one of the top producers of Willamette Valley AVA wines. The successful candidate will be empowered to lead wine sales worldwide, supported by a community of 26,000 wine enthusiast owners and 13,000 wine club members. This role involves traveling to key markets to share the story of our estate vineyards and stewardship directly with critical wholesalers and buyers. The National Sales Regional Manager will be responsible for leading wholesale sales efforts in assigned states to increase sales, points of distribution, and brand awareness across all wholesale channels. This includes developing work plans with specific product and account goals, managing distributor relations, and implementing sales staff incentives. The manager will also monitor distributor inventories, assist with establishing allocations, and communicate with distributors to manage results effectively. In addition to sales responsibilities, the role requires collaboration with the National Chain Accounts Manager to pursue new and expanded chain placements, preparing new item forms, and executing regular calls and meetings with key buyers. The manager will also coordinate staff training, tastings, and events to support placements, ensuring that price survey information is collected and analyzed regularly. This position is based in Oregon, and the candidate will work onsite at a beautiful facility in the Salem Hills, which has been recognized as the Best Tasting Room in the country by USA Today 10Best Readers Choice Awards.

Responsibilities

• Leads wholesale sales efforts in assigned states to increase sales, points of distribution, and brand awareness in all wholesale channels.
• Develops work plans with specific product/account goals and market activities.
• Manages distributor relations and communications, implements sales staff incentives, programming calendar, plans market visits and provides general customer service.
• Monitors and maintains distributor inventories to support programs and avoid out-of-stocks.
• Assists with establishing allocations, monitoring balances and communicates with distributors to manage results.
• Pursues new and expanded chain placements in collaboration with the National Chain Accounts Manager.
• Prepares new item forms, ensures samples are presented to buyers and executes regular calls/meetings with key buyers.
• Pursues authorizations, placements, programming, floor stacks, cold box, displays, ads, etc.
• Collaborates to pursue chain opportunities that span other territories.
• Coordinates or delegates coordination of staff trainings, incentives, tastings, dinners etc. to support and leverage placements.
• Hosts events as needed to promote products.
• Ensures price survey information is collected and recorded regularly.
• Studies for price positioning opportunities and provides recommendations to NS Manager.
• Meets or hosts calls with distributors bi-annually to discuss goals, programming and project depletions for the following year.
• Contacts distributors on a regular basis (monthly) to review progress to goal and discuss actions needed.
• Ensures distributors receive pricing and programming information from the winery annually, in October.
• Collects scan data regularly from distributors and helps to analyze for brand performance indicators and opportunities.
• Supports the launch of new brands/products by assisting with market research, developing targets, goals, programming, and then executes within territory.
• Drafts annual budget for territory.
• Ensures data and notes are saved in appropriate databases (GreatVines, WineDirect, Server).
• Works with Marketing department to ensure events in the market are appropriately publicized.
• Supports Company's effort to create a more sustainable, cross-cultural and 'green' environment.

Requirements

• Ability to lead through inspiration.
• Demonstrates emotional intelligence and uses active listening skills to communicate.
• 5 years experience with applicable knowledge of the West region.
• Strong organizational, interpersonal, communication and time management skills.
• Ability to multi-task and work independently or as part of a team.
• Comfortable speaking in front of large groups and making presentations.
• Computer literate, familiar with Excel, Word & Power Point, and must learn Willamette's systems such as POS, CRM system, WineDirect, Tock, and vendor portals such as MicroStrategy, iDig, etc.
• Independently motivated to generate sales for Willamette Valley Vineyards.
• Able to lift 50 lbs.

Nice-to-haves

• Thorough understanding and genuine interest in luxury wine business and terminology.
• Ability to educate customers about wine with passion not pretension.

Benefits

• Competitive pay and benefits, including health, dental and vision benefits, plus 401(k).
• Working onsite at a beautiful facility in the Salem Hills.