Native Media Buyer

$80,000 - $100,000/Yr

Launch Potato - Boulder, CO

Full-time - Mid Level

Boulder, CO

Professional, Scientific, and Technical Services

About the position

The Native Media Buyer at Launch Potato will be responsible for planning, strategizing, launching, and scaling Native advertising campaigns across various platforms. This role focuses on managing a significant Native Advertising budget and aims to drive customer acquisition through effective media buying strategies. The position requires a strong analytical mindset and a proactive approach to problem-solving, with the goal of optimizing campaign performance and contributing to the company's growth.

Responsibilities

• Contribute to and eventually own Native media buying efforts for multiple brands.
• Plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
• Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, and RevContent.
• Research, identify, and establish new traffic source opportunities and new ad networks.
• Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics.
• Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin.
• Contribute to the evolution of media buying best practices, including creating a native paid media playbook and training team members.
• Assist with hiring and scaling the paid media team.

Requirements

• Minimum 4 years experience with Native advertising.
• Proven experience planning, strategizing, launching, and scaling end-to-end Native campaigns across platforms.
• Expertise with Taboola or Outbrain.
• Proficiency in data analysis and making campaign decisions based on analysis.
• In-depth knowledge of Native tools and best practices.
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.).
• Strong communication skills, both verbal and written.

Nice-to-haves

• Experience within personal finance categories/verticals.

Benefits

• Base salary of $80,000 to $100,000 per year, paid bi-monthly.
• Profit-sharing bonus.
• Competitive benefits package.