Native Media Buyer

$80,000 - $100,000/Yr

Launch Potato - Wichita, KS

Full-time - Mid Level

Wichita, KS

Professional, Scientific, and Technical Services

About the position

The Native Media Buyer at Launch Potato is responsible for planning, strategizing, launching, and scaling Native advertising campaigns across various platforms. This role focuses on managing a significant Native Advertising budget, optimizing campaigns for multiple brands, and contributing to the overall user acquisition strategy. The ideal candidate will have a strong analytical mindset and a proven track record in Native advertising, particularly with platforms like Taboola and Outbrain.

Responsibilities

• Contribute to and eventually own Native media buying efforts for multiple brands.
• Plan, strategize, launch, and scale Native campaigns across platforms.
• Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, and RevContent.
• Research and establish new traffic source opportunities and ad networks.
• Design compelling ad creatives and winning copy targeting specific audiences.
• Work cross-functionally with internal teams on optimization and A/B testing.
• Contribute to the evolution of media buying best practices and create a native paid media playbook.
• Assist with hiring and scaling the paid media team.

Requirements

• Minimum 4 years of experience with Native advertising.
• Proficiency in data analysis and making campaign decisions based on analysis.
• Expertise with Taboola or Outbrain.
• Strong communication skills, both verbal and written.
• Proficiency in Excel (Pivot Tables, Vlookups) and data visualization tools (Looker, PowerBI, Tableau).
• Deep understanding of direct-response marketing principles.

Nice-to-haves

• Experience within personal finance categories/verticals.

Benefits

• Profit sharing
• Paid training