Native Media Buyer

$80,000 - $100,000/Yr

Launch Potato - Durham, NC

Full-time - Mid Level

Durham, NC

Professional, Scientific, and Technical Services

About the position

The Native Media Buyer at Launch Potato is responsible for planning, strategizing, launching, and scaling Native advertising campaigns across various platforms. This role focuses on managing a significant Native Advertising budget, analyzing data to drive campaign decisions, and contributing to the overall success of the company's user acquisition efforts. The position requires a strong analytical mindset and a proactive approach to problem-solving, with the potential for P&L ownership in the future.

Responsibilities

• Contribute to and eventually own Native media buying efforts for multiple brands.
• Plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
• Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, and RevContent.
• Research, identify, and establish new traffic source opportunities and new ad networks.
• Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics.
• Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin.
• Contribute to the evolution of media buying best practices, including creating a native paid media playbook and training team members.
• Assist with hiring and scaling the paid media team.

Requirements

• Minimum 4 years experience with Native advertising.
• Proficiency in data analysis and making campaign decisions based on analysis.
• Expertise with Taboola or Outbrain.
• Strong communication skills, both verbal and written.
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.).

Nice-to-haves

• Experience within personal finance categories/verticals.

Benefits

• Profit sharing
• Paid training