New Media & Marketing Manager - DCar (Third-party Contractor)

$85,280 - $176,800/Yr

Bytedance - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The New Media & Marketing Manager at DCar is responsible for the localization and promotion of Chinese automotive content in the US market. This role involves planning and executing offline marketing activities, coordinating online communications, and ensuring effective engagement across various platforms. The position requires a blend of creativity, cultural understanding, and marketing expertise to enhance DCar's presence and connect with automotive enthusiasts.

Responsibilities

• Responsible for the US localization of Chinese automotive content, including the original account of Knowing DCar.
• Daily planning and execution of offline activities, such as 'Chinese car exhibition' and 'track day'.
• Coordinate the online communication of DCar on various platforms in the US and be responsible for the communication effect.

Requirements

• Familiar with US culture and understand user preferences.
• Proficient in using media production software, such as Photoshop and Final Cut Pro.
• Able to independently complete content localization operations.
• Successful experience in planning and executing online and offline marketing communication projects.
• Fluency in Chinese and English, with English as the primary language for work.

Nice-to-haves

• Bachelor's Degree from any major.
• At least 3 years of working experience in automotive marketing.
• Data driven, good communication skills, team player, comfortable working in a fast-paced and dynamic environment.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental and Vision insurance
• Short/Long term Disability insurance
• Basic Life, Voluntary Life and AD&D insurance
• Flexible Spending Account (FSA) options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements