New Student Programs Social Media & Marketing Student Coordinator (Work-Study)

$24,960 - $24,960/Yr

University of the Incarnate Word - San Antonio, TX

Part-time - Entry Level

San Antonio, TX

About the position

The New Student Programs Social Media & Marketing Student Coordinator is responsible for managing marketing projects for the Office of New Student Programs. This role involves planning and implementing digital marketing strategies to engage prospective and new students, while collaborating with various stakeholders to enhance the student experience at the University of the Incarnate Word.

Responsibilities

• Increase social media followers and engage prospective and new students.
• Create marketing flyers and posters promoting events and processes.
• Plan and implement digital marketing content strategies across social media channels (TikTok, Facebook, Instagram, SnapChat, YouTube).
• Develop a social media content calendar in collaboration with the Director of New Student Programs.
• Create social media campaigns for all social media channels.
• Collaborate with students to create student-centered content and social posts.
• Compile content for flyers, student processes, website, and Canvas.
• Coordinate marketing campaigns for events and student engagement opportunities.
• Compile on and off-campus events information to promote to new students.
• Record event experiences to generate marketing moments for future promotional items.
• Assist in creating video content for CANVAS learning space and website.

Requirements

• Current UIW student approved and eligible to participate in the Federal Work-Study program.
• Minimum 2.50 GPA requirement.
• Ability to be organized and finish projects.
• Ability to create social media content for platforms such as Instagram, TikTok, Facebook, and YouTube.
• Knowledgeable in Microsoft Word, Excel, and Canva.
• Ability to work effectively with individuals from diverse communities and cultures.

Nice-to-haves

• Knowledge of social media platforms.

Benefits

• Part-time work experience in a university setting.
• Opportunity to enhance marketing and social media skills.
• Flexible work hours around academic schedule.