Unclassified - Santa Fe, NM

posted 4 months ago

Full-time - Mid Level
Santa Fe, NM

About the position

The Community Marketing Manager will play a pivotal role in enhancing the visibility and engagement of our brand within the Santa Fe community. This position requires a strategic thinker who can develop and implement marketing initiatives that resonate with local audiences. The ideal candidate will be responsible for creating and executing community-focused marketing campaigns that promote our services and foster relationships with local businesses and organizations. This role will involve collaborating with various stakeholders to ensure that our marketing efforts align with community values and needs. In addition to campaign development, the Community Marketing Manager will analyze market trends and community feedback to refine our marketing strategies. This includes conducting surveys, organizing focus groups, and leveraging social media platforms to gather insights. The successful candidate will also oversee the production of marketing materials, ensuring they are tailored to the local demographic and effectively communicate our brand message. The Community Marketing Manager will represent the company at local events, networking with community leaders and potential partners to build strong relationships. This role requires excellent communication skills, creativity, and a passion for community engagement. The manager will also be responsible for tracking the effectiveness of marketing initiatives and reporting on key performance indicators to senior management.

Responsibilities

  • Develop and implement community-focused marketing campaigns.
  • Analyze market trends and community feedback to refine marketing strategies.
  • Oversee the production of marketing materials tailored to local demographics.
  • Represent the company at local events and network with community leaders.
  • Build and maintain relationships with local businesses and organizations.
  • Track the effectiveness of marketing initiatives and report on key performance indicators.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in marketing or community engagement roles.
  • Strong understanding of the local community and its dynamics.
  • Excellent communication and interpersonal skills.
  • Proficiency in social media platforms and digital marketing tools.

Nice-to-haves

  • Experience in event planning and execution.
  • Familiarity with graphic design software.
  • Knowledge of SEO and content marketing strategies.

Benefits

  • Health insurance coverage.
  • Paid time off and holidays.
  • Professional development opportunities.
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