Nielsen Consumer - Chicago, IL
posted about 1 month ago
As a Research Analyst in the Customer Success team at NIQ BASES, you will play a pivotal role in client servicing and analytical duties. Your primary responsibility will be to work on projects that span a variety of large and small clients across different industries and categories. You will collaborate closely with your Client Consulting team to produce high-quality deliverables that meet client expectations. This includes participating in client discussions and presentations, where you will work through implications and recommendations based on the data provided. Your role will also involve supporting the development of your clients through training related to consumer demand principles, value-added projects, and meta-analysis. In terms of analytical duties, you will be tasked with developing and setting up research projects based on client briefs and business objectives. This will require you to analyze study results, summarize data, and draft comprehensive reports and presentations. Throughout your first year at BASES, you will benefit from extensive training designed to help you develop a strong understanding of successful innovation and the factors that drive in-market sales for new products. You will also have the opportunity to connect with a well-established network of expert teams from around the world, enhancing your professional growth and development. The BASES business unit is dedicated to empowering clients' innovation, renovation, and brand success strategies. By joining this team, you will consult with customers to improve new product outcomes, identify promising ideas, develop compelling consumer propositions, and validate in-market activities. The ultimate goal is to help clients optimize and prioritize their portfolios through predictive innovation insights and accurate activation forecasting, ensuring they can fully realize trial and repeat potential for their products.