Non-Technical Project Manager 3

$108,160 - $108,160/Yr

ManpowerGroup - Warren, MI

Full-time - Mid Level

Warren, MI

Administrative and Support Services

About the position

The Non-Technical Project Manager - eCommerce Brand Analytics Lead is responsible for leading data and analytic integration across various sources to enhance marketing and eCommerce performance. This role involves collaborating with brand stakeholders, analyzing site data, and providing actionable insights to improve overall business performance. The position requires strong project management skills and a deep understanding of marketing analytics, with a focus on storytelling and strategic insights.

Responsibilities

• Analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations.
• Work alongside other brand leads to develop meaningful insights.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top-level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements and alignment of Key Performance Indicators.
• Assist in institutionalizing marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement, and analysis.
• Assist with brand tagging initiatives, implementation, best practices, and troubleshooting.

Requirements

• 5+ years experience with digital performance analytics/research
• Experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing, and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset.

Nice-to-haves

• Knowledge of Omniture and various other tracking services, their methodologies, and applications.
• Proficiency with online and offline data.

Benefits

• Competitive hourly rate of $52
• Hybrid work model (3 days in office)