North America Field Marketing Manager

NetApp - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Computer and Electronic Product Manufacturing

About the position

The North America Field Marketing Manager at NetApp is responsible for developing and executing marketing strategies that drive pipeline generation and customer engagement in the North American region. This role involves collaboration with global marketing teams, sales, and channel partners to create effective marketing programs that enhance brand recognition and customer retention for CloudOps solutions. The position is pivotal in aligning marketing efforts with sales goals and ensuring effective lead follow-up and program analysis.

Responsibilities

• Define quarterly region-specific marketing plans focused on pipeline generation programs in alignment with sales leadership.
• Manage field marketing programs to drive demand generation, promote customer retention, and increase brand recognition for CloudOps solutions.
• Build joint channel marketing plans with focus partners, ensuring MDF support where ROI is justified.
• Execute third-party or proprietary events, meeting programs, and channel co-marketing/demand generation programs applying marketing best practices.
• Maintain a marketing calendar of all region-specific events and activities for visibility.
• Monitor and analyze field and channel marketing program results to measure and improve effectiveness.
• Partner closely with Inside Sales and field sellers for timely lead follow-ups.
• Attend sales and channel virtual team meetings and QBRs as the marketing representative.
• Align with NetApp core's Global Events and Field Marketing teams to identify collaboration opportunities.

Requirements

• 5+ years of experience in field and/or channel partner marketing.
• Experience working at global technology companies, especially SaaS/cloud companies.
• Experience partnering with top-tier channel and alliance partners.
• Experience with Asana, Salesforce, and Demandbase is a plus.
• Results-driven with a can-do attitude and attention to detail.
• Excellent written, verbal, and presentation skills.
• Willingness to travel within North America to support field events up to 30% of the time.

Nice-to-haves

• Experience with Demandbase is a plus.

Benefits

• Comprehensive medical, dental, wellness, and vision plans for employees and their families.
• Educational assistance and tuition reimbursement.
• Legal services and access to discounts.
• 40 hours of paid volunteer time off per year.
• Financial savings programs to help plan for the future.