North America Marketing Campaign Director - Remote

$142,000 - $180,000/Yr

Harley-Davidson

Full-time - Senior

Onsite

Transportation Equipment Manufacturing

About the position

The North America Marketing Campaign Director will lead the development and execution of marketing campaigns that engage consumers across the U.S. and Canada, driving positive business results for Harley-Davidson. This pivotal role involves shaping regional marketing strategies that align with the overall brand vision and objectives set by Global Marketing, requiring a deep understanding of consumer marketing, audience segmentation, and data-driven optimization. The successful candidate will collaborate with cross-functional teams and empower the NA Campaign Team to deliver impactful results in a fast-paced environment.

Responsibilities

• Lead and develop a team of Campaign, Media, and Performance Marketers, fostering a collaborative culture focused on professional growth and measurable business impact.
• Oversee the cross-functional development of 360-degree consumer marketing campaigns, ensuring alignment across various channels including advertising, digital marketing, and social media.
• Collaborate with cross-functional teams to ensure seamless integration of consumer and retail campaign plans, focusing on brand initiatives and product launches.
• Develop and implement NA marketing campaigns that resonate emotionally with consumers, aiming to increase brand awareness and drive foot traffic to dealer locations.
• Leverage expertise and data insights to make informed decisions, partnering with internal teams and external agencies for effective execution of marketing plans.
• Monitor and report on campaign performance, budget adherence, and business outcomes, continuously optimizing strategies and sharing results with executive leadership.
• Manage a high volume of campaigns and initiatives with diligence, urgency, and flexibility, adapting plans based on market conditions.

Requirements

• 10+ years of experience in marketing, with at least 5 years in a leadership role.
• Bachelor's degree in marketing, Business Administration, or a related field required.
• Proven track record of driving successful marketing campaigns and media efforts.
• Experience in the motorcycle, automotive, premium goods or related industries utilizing a dealer network, preferred.
• Proficiency with marketing performance and analytics tools (e.g., Google Analytics, CRM software preferred).
• Strong knowledge of emerging marketing trends and technologies preferred.

Nice-to-haves

• Experience in the motorcycle, automotive, premium goods or related industries utilizing a dealer network, preferred.
• Strong knowledge of emerging marketing trends and technologies preferred.

Benefits

• Annual bonus programs
• Health insurance benefits
• 401k program
• Onsite fitness centers
• Employee discounts on products and accessories