North America Product Marketing Manager, SMB Advertising

$148,800 - $232,644/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The North America Product Marketing Manager for SMB Advertising at TikTok is responsible for leading the go-to-market strategy for advertising solutions tailored to small and medium-sized businesses. This role involves collaboration with various teams to drive product adoption and enhance operational efficiency in a high-growth environment. The manager will act as the voice of the market, synthesizing insights to influence product development and ensure successful execution of marketing strategies.

Responsibilities

• Define the SMB North America go-to-market strategy for TikTok's ads products.
• Partner with cross-functional teams to ensure flawless execution of the strategy.
• Utilize data to understand performance pain points and formulate solutions.
• Act as the voice of the market with product teams to identify solutions.
• Analyze product gaps and recommend enhancements.
• Adapt regional product initiatives for SMB clients.
• Manage growth and product launches to drive adoption.
• Build processes and tools to increase operational efficiency.

Requirements

• BA/BS degree or above with 3-5+ years' experience in the AdTech industry with product marketing responsibilities.
• Understanding of commerce-related business models focused on small- and medium-sized businesses.
• Experience working with product teams and influencing product roadmaps.
• Experience in the ad tech or internet industry, with commerce experience being a plus.
• Experience driving end-to-end go-to-market planning and execution for advertising products.

Nice-to-haves

• Fast learner with good judgment and original thinking.
• Excellent communication, presentation, and analytical skills.
• Commercial mindset with a history of delivering against performance goals.
• Experience leveraging data to test hypotheses and drive recommendations.
• Experience leading complex, cross-functional projects on fast-paced timelines.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents.
• Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) options.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO).
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.