North America Tradeshow and Event Marketing Manager

$115,000 - $170,000/Yr

Verkada - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Publishing Industries

About the position

The North America Tradeshow and Event Marketing Manager at Verkada is responsible for leading the planning and execution of various trade shows and events across North America. This role involves developing event strategies that align with the company's demand generation goals, collaborating with multiple teams to define event objectives, and managing all logistical aspects of events to ensure successful execution. The position requires a highly organized individual with a strong background in event management, capable of handling complex, large-scale events in a fast-paced environment.

Responsibilities

• Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals.
• Collaborate with field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement with the Americas Acquisition Team.
• Manage all aspects of events, including booth design, materials, shipping, on-site setup, vendor relationships, contracts, staff scheduling and training.
• Track follow-up, collaborating with the Acquisition and sales teams to measure results and evaluate future participation.

Requirements

• 5+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows, ideally within high technology.
• Strong event management, project management, budget management, and reporting experience.
• Experience negotiating with and managing external suppliers, agencies, and venues.
• Ability to frequently travel nationally and internationally, including weekends and holidays, for up to a week.
• Bachelor's Degree or equivalent of 4+ additional years of work experience.

Nice-to-haves

• Demonstrable experience creating creative, unexpected, and successful event and/or campaign experiences.
• A history of managing calendars for events with multiple running simultaneously.

Benefits

• Healthcare programs with premiums 100% covered for employees under most plans and 80% for family premiums.
• Nationwide medical, vision, and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options.
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches and dinners provided daily.