Now Hiring: Senior Publicist

Todd Shapiro Assoc - Hicksville, NY

Full-time - Senior

Onsite - Hicksville, NY

About the position

The Senior Publicist role at our established NYC & Long Island PR firm involves leading media relations and client management efforts for a diverse portfolio of clients. This position requires exceptional media placement skills, strong industry connections, and a deep understanding of both traditional and modern media landscapes. The Senior Publicist will be responsible for developing strategic PR campaigns, securing top-tier media placements, and managing high-stakes communications.

Responsibilities

• Secure top-tier media placements in TV, newspapers, online publications, blogs, and radio.
• Build and maintain strong relationships with journalists, editors, producers, and influencers.
• Craft compelling press releases, op-eds, media pitches, and storylines that generate coverage.
• Develop and execute strategic PR campaigns tailored to each client's unique goals.
• Serve as the primary contact for clients, providing regular updates and media insights.
• Lead high-stakes crisis communication efforts and public messaging when necessary.
• Stay ahead of evolving media trends while using classic PR tactics that drive long-term results.
• Leverage a deep understanding of NYC, Long Island, and statewide political and economic media landscapes.
• Navigate complex industries, including government affairs, law enforcement, unions, economic development, construction, and corporate leadership.
• Craft press materials, talking points, and executive messaging that resonate with the public.
• Oversee media training for clients, preparing them for interviews and public appearances.
• Generate creative PR campaigns that build visibility and public trust.

Requirements

• 10+ years in public relations with a proven track record of securing media placements across TV, print, online, and radio platforms.
• Strong industry relationships with top-tier national and regional media outlets.
• Expertise in media strategy, press release writing, crisis communications, and client management.
• Familiarity with government affairs, unions, law enforcement, corporate communications, and economic development.
• Exceptional writing, editing, and public speaking skills.
• Ability to manage clients, mentor junior staff, and lead campaigns with minimal supervision.
• Well-connected in NYC, Long Island, and beyond, with a pulse on the latest media and PR trends.

Benefits

• Career growth opportunities in a senior-level role with long-term potential.
• Work with high-profile clients and leading organizations across critical sectors.