About the position
Nurx is seeking a variety of female User Generated Content (UGC) creators to partner in creating engaging content for their paid social media advertisements, specifically for their Eyelash Growth Serum. This project aims to revamp existing paid ads to enhance brand awareness and establish Nurx as a leader in women's health. The campaign will focus on highlighting the effectiveness, affordability, and convenience of Nurx's generic Latisse® product, which is a clinically-proven treatment for eyelash enhancement. The messaging pillars for this campaign emphasize that Nurx offers a treatment that is not only effective but also affordable and accessible. The generic Latisse® is priced at $53 per month, and patients benefit from unlimited messaging with Nurx dermatology experts, allowing them to ask questions and receive personalized treatment plans. The convenience of the service is also a key selling point, as patients can receive consultations online without the need for in-person appointments, and prescriptions can be delivered directly to their homes. The selected UGC creators will be responsible for producing video reels that align with the campaign's objectives and adhere to specific messaging guidelines and legal restrictions associated with pharmaceutical advertising. This is an exciting opportunity for female creators aged 22-35 from all ethnic backgrounds to contribute to a campaign that promotes women's health and wellness.
Responsibilities
- Create engaging video content for Nurx's Eyelash Growth Serum social media ads.
- Highlight the effectiveness and affordability of Nurx's generic Latisse® product in the content.
- Emphasize the convenience of Nurx's online consultation and delivery services.
- Adhere to specific messaging guidelines and legal restrictions for pharmaceutical advertising.
Requirements
- Female UGC creators aged 22-35.
- Ability to create high-quality video reels.
- Experience in social media content creation.
Nice-to-haves
- Previous experience in health or beauty-related content creation.
- Familiarity with pharmaceutical advertising guidelines.
Benefits
- Compensation of $500 for an estimated 4 hours of work.
- Opportunity to work from home and create content remotely.
