Creative Circle - New York, NY
posted about 1 month ago
Full-time - Mid Level
New York, NY
Administrative and Support Services
About the position
The Omni-Channel Copywriter will be responsible for developing and executing copy/content strategies for a beauty/skincare client, ensuring a cohesive brand voice across various channels. This freelance position requires collaboration with the Creative & Marketing team to create engaging content that drives conversions and aligns with marketing goals.
Responsibilities
- Create & edit appealing and on-brand copy content for a wide range of channels, including POS displays, print collateral, digital ads, social media assets, emails, SMS, loyalty program, DTC site assets, and e-commerce platforms.
- Collaborate with the Creative & Marketing team to develop and execute content strategies that align with the brand's voice and marketing goals.
- Conduct keyword research and implement SEO best practices in all copy.
- Create compelling product descriptions that drive conversions.
- Ensure tone of voice consistency across all design touchpoints, maintaining a cohesive visual identity.
- Stay updated on industry trends and competitor strategies to continuously improve copy and stay ahead of the competition.
- Manage and prioritize multiple projects simultaneously, meeting deadlines and exceeding expectations.
- Present copy concepts and rationale to stakeholders, effectively communicating design decisions and obtaining buy-in.
Requirements
- 3+ years of experience in copywriting, preferably in the beauty or skincare industry.
- Strong portfolio showcasing a variety of copy for different channels and audiences.
- Knowledge of SEO best practices and experience implementing them in copy.
- Experience with e-commerce and DTC (direct-to-consumer) is a plus.
- A passion for beauty and a keen eye for detail.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Strong attention to detail and ability to proofread and edit own work.
- Proficient in Microsoft Office, Google Suite, and other content creation tools.
Nice-to-haves
- Experience with e-commerce and DTC (direct-to-consumer) is a plus.
Benefits
- Eligibility for Minimum Essential Coverage (MEC) medical plan
- Dental/vision/term life package
- Discount prescription program
- Critical illness and accident coverage
- Tele-behavioral health services
- 401(k) plan
- Sick leave provided in accordance with state or city laws
- Employee Stock Purchase Plan
- Paid holiday eligibility based on length and dates of service.
