Omni-Channel Copywriter (Beauty/Skincare) (AS34-18243593)

Creative Circle - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Omni-Channel Copywriter will be responsible for developing and executing copy/content strategies for a beauty/skincare client, ensuring a cohesive brand voice across various channels. This freelance position requires collaboration with the Creative & Marketing team to create engaging content that drives conversions and aligns with marketing goals.

Responsibilities

• Create & edit appealing and on-brand copy content for a wide range of channels, including POS displays, print collateral, digital ads, social media assets, emails, SMS, loyalty program, DTC site assets, and e-commerce platforms.
• Collaborate with the Creative & Marketing team to develop and execute content strategies that align with the brand's voice and marketing goals.
• Conduct keyword research and implement SEO best practices in all copy.
• Create compelling product descriptions that drive conversions.
• Ensure tone of voice consistency across all design touchpoints, maintaining a cohesive visual identity.
• Stay updated on industry trends and competitor strategies to continuously improve copy and stay ahead of the competition.
• Manage and prioritize multiple projects simultaneously, meeting deadlines and exceeding expectations.
• Present copy concepts and rationale to stakeholders, effectively communicating design decisions and obtaining buy-in.

Requirements

• 3+ years of experience in copywriting, preferably in the beauty or skincare industry.
• Strong portfolio showcasing a variety of copy for different channels and audiences.
• Knowledge of SEO best practices and experience implementing them in copy.
• Experience with e-commerce and DTC (direct-to-consumer) is a plus.
• A passion for beauty and a keen eye for detail.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong attention to detail and ability to proofread and edit own work.
• Proficient in Microsoft Office, Google Suite, and other content creation tools.

Nice-to-haves

• Experience with e-commerce and DTC (direct-to-consumer) is a plus.

Benefits

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave provided in accordance with state or city laws
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length and dates of service.