Omni-Channel Media Buyer

Nebo Agency - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

As an Omni-Channel Media Buyer at Nebo, you will play a pivotal role in connecting traditional and digital media strategies to create comprehensive media plans for our clients. This position requires a deep understanding of both media landscapes, as you will be responsible for leading cross-channel media buying strategies that encompass TV/video, radio/audio, and out-of-home advertising. Your expertise will be crucial in developing targeted media plans, negotiating and executing buys, and managing campaigns across various platforms, including linear TV, broadcast radio, streaming radio, internet radio, OTT, CTV, and digital OOH. In this role, you will actively engage in audience, platform, and partner research, utilizing various tools and data sources to inform your media mix and budget recommendations. Your ability to interpret data and provide both qualitative and quantitative analysis will be essential for delivering actionable insights that enhance campaign performance. You will also collaborate closely with the paid media team to ensure alignment across all paid media channels, including paid social, search, and display. Nebo prides itself on being a human-centered agency that fosters a culture of respect, professional growth, and care for every employee. We offer a flexible work environment with options for hybrid in-office/remote work, unlimited PTO, and opportunities to attend local marketing events. If you are ambitious, organized, and a self-starter with a passion for media buying, we invite you to join our fun-loving team.

Responsibilities

• Develop media plans for clients that support their overall marketing program.
• Provide strategic direction on initiatives aimed at increasing advertising reach among target audiences across video, audio, and out-of-home outlets.
• Conduct research and analysis to identify new advertising options and strategic direction on a media mix based on client interests.
• Prepare media plan presentations inclusive of strategy, targeting, and channel recommendations and present to clients.
• Evaluate, negotiate with, and select publishers, vendors, and advertising platforms to achieve client goals while maintaining vendor relationships.
• Execute and manage the delivery of approved media plans across digital and traditional platforms.
• Track and evaluate performance using internal and external data to inform optimization regarding pacing, reach, frequency, and KPIs.
• Present monthly and weekly media reports with performance analysis and strategic recommendations for improvement.
• Manage advertising budgets and maintain accurate records of spend.
• Proactively bring new ideas and opportunities to clients to test the latest technology in the media space.
• Support clients and team members on other paid media initiatives as needed.
• Collaborate with client teams on other paid media and digital campaign efforts to ensure alignment in media buying strategy.
• Complete annual goals and continue to gain knowledge in all areas of practice and Nebo's processes.

Requirements

• 2+ years of experience in paid media, with an emphasis on buying TV, radio, and OOH advertising both traditionally and through digital extensions.
• Experience managing campaigns across multiple advertising channels.
• Proven negotiation skills.
• Knowledge of basic media concepts, including key terminology and media math fundamentals.
• Experience working with major audience and media planning tools, such as Nielsen, ComScore, Kantar, Claritas, etc.
• Strong written and verbal communication skills.
• Excellent research and analytical skills.
• Ability to multitask and meet deadlines under pressure.
• Strong proficiency in Microsoft Excel.
• Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, and paid social platforms.
• Working knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong proficiency in trafficking campaigns through ad serving platforms such as Google Campaign Manager.
• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.
• Familiarity with DMP and CDP platforms.
• Google Ads Certified (including Search, Display, Video, Shopping, Measurement).
• Google Analytics certified.
• Experience or Bachelor's Degree in area of practice or related field.

Nice-to-haves

• Experience with advanced TV, radio, and OOH technologies.
• Familiarity with emerging media trends and technologies.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Benefits

• Unlimited PTO
• Hybrid in-office/remote work options
• Free attendance to local marketing events
• Flexible work environment
• Professional growth opportunities