Omnichannel Marketing Coordinator

Lactalis US Yogurt - Bedford, NH

Full-time - Entry Level

Bedford, NH

10,001+ employees

About the position

The Omnichannel Marketing Coordinator at Lactalis US Yogurt plays a crucial role in executing the brand's marketing strategies across various retail channels. This position is designed for individuals passionate about shopper behavior and marketing program development, providing opportunities to collaborate with sales and brand teams as well as external retail partners. The role emphasizes strategic planning, customer relationship management, and executional excellence in omnichannel marketing initiatives.

Responsibilities

• Develop tailored retailer-specific plans for regional and Tier 2/Tier 3 customers, aligning brand priorities and retailer needs.
• Serve as the expert on assigned retail partners, understanding their business landscape and growth objectives.
• Foster strong relationships with Retailer Marketing teams to gain insights into their challenges and priorities.
• Act as the go-to omnichannel resource for field sales and marketing teams, providing tailored recommendations.
• Pioneer timely omnichannel marketing plan execution, including audience targeting and media planning.
• Deliver post-program analyses and future recommendations based on measurable results.
• Lead development of online creative assets for brands and ensure digital shelf content is updated.
• Manage creative and legal approvals for customer programs and assist with budget reconciliation.
• Manage omnichannel couponing efforts, including performance tracking and analysis.
• Collect inputs from the sales team on ad-hoc requests and prepare plans for review with leadership.

Requirements

• Bachelor's degree in business administration or marketing/sales concentration preferred.
• 1-2 years of related work experience.
• Solid written and oral communication skills.
• Ability to work autonomously with minimal supervision.
• Excellent time management skills.
• Previous experience in the CPG industry preferred.
• Strong strategic, problem-solving, and communication skills.
• Strong interpersonal skills to establish working relationships across departments.
• Strong work ethic and attention to detail with the ability to manage multiple projects under tight deadlines.
• Proficiency with Microsoft applications including Excel, PowerPoint, Word, and Outlook.

Nice-to-haves

• Experience in the CPG industry is preferred.