On Premise Sales Consultant (CPWSB Division) - Grand Rapids

$45,000 - $60,000/Yr

Southern Glazer's - Grand Rapids, MI

Full-time - Entry Level

Grand Rapids, MI

Merchant Wholesalers, Nondurable Goods

About the position

The On Premise Sales Consultant for Southern Glazer's Wine & Spirits is responsible for representing the company in the market, focusing on building strong customer relationships and driving sales growth. This role requires a consultative sales approach, where the consultant engages with customers to understand their business needs and develop tailored solutions to enhance sales revenue. The position emphasizes face-to-face interactions and requires a self-motivated individual with a customer-centric mindset.

Responsibilities

• Build positive, credible, lasting customer relationships based on trust
• Discover and identify customer business growth needs
• Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business
• Analyze data and insights to increase sales, grow customer business, and better achieve objectives
• Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof)
• Prioritize sales activities to achieve objectives based on each customer business growth plan
• Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof)
• Maintain deep knowledge of SGWS products and correctly present and position them in each account
• Propose selling solutions to each customer and win the sale using consultative selling skills
• Achieve internal SGWS and supplier objectives as prioritized by management
• Manage customer issue resolution, seek additional opportunities to support the customer's needs, and support business growth by providing customers with useful information and guidance
• Adapt the selling approach based on each customer's buying styles and individual business needs
• Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
• Document and maintain account- and customer-specific information in CRM (Proof)
• Participate in sales meetings, on-site training, and supplier events as required
• Perform other duties as assigned

Requirements

• Able to analyze and understand data and information
• Able to leverage SGWS technology to perform duties and responsibilities
• Able to build and structure customer presentations and product proposals
• Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner
• Able to consistently achieve results, even under tough circumstances
• Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management
• Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience
• Able to be nimble in ambiguity; be open to change; embrace innovative ideas
• Team player; works collaboratively with others
• Able to work in a fast-paced, results-driven environment
• Must possess a reliable vehicle, a valid driver's license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements
• High School Diploma or GED required
• Able to travel as needed
• Must be at least 21 years of age

Benefits

• Comprehensive medical and prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition reimbursement
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave