Online Marketing Coordinator

Ampcus - San Francisco, CA

Full-time

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Online Marketing Coordinator at Ampcus, Inc. is responsible for assisting in the planning, development, and execution of various marketing campaigns, particularly focusing on paid marketing initiatives. This role involves optimizing campaigns for efficiency, conducting A/B testing, and analyzing performance metrics to drive data-driven decisions. The coordinator will work closely with cross-functional teams to enhance growth channels and improve overall marketing effectiveness.

Responsibilities

• Assist with planning, development, and execution of paid marketing and other marketing campaigns
• Manage and optimize campaigns to maximize campaign efficiency and effectiveness
• Conduct A/B tests on paid marketing initiatives to determine campaign effectiveness
• Develop and test against hypotheses in search of new growth vectors for viewers, creators, and spenders on Twitch
• Monitor, analyze, and report on performance of campaigns with key metrics and offer recommendations to improve efficiency
• Make data-driven decisions to improve effectiveness of key growth channels such as email, notifications, and digital marketing channels
• Work closely with cross-functional teams, including Creative, Data Science, Product, Engineering, and Legal

Requirements

• 1-3 years of experience in Growth Marketing with familiarity with paid marketing preferred
• Proficient in digital ad platforms (e.g. Meta, X, TikTok, Google Adwords, and Snapchat)
• Familiarity with one or more analytics tools (e.g. Excel, Tableau, Mode)
• Familiarity with A/B testing tools and methodologies
• Ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice-to-haves

• Basic SQL knowledge
• Basic Ad tech knowledge
• Experience planning and executing House Ads and App Store campaigns