Online Marketing SEO SMM Specialist

Global Channel Management - Robbinsdale, MN

Full-time

Robbinsdale, MN

Administrative and Support Services

About the position

The Online Marketing Specialist will be responsible for implementing and optimizing digital marketing campaigns across various channels. This role requires a dynamic marketer who can support the digital marketing team in driving traffic to the USB website, tracking conversion rates, and analyzing site data to recommend improvements.

Responsibilities

• Support digital marketer with various tasks
• Devise ways to promote and drive traffic to the USB website
• Track conversion rates and recommend improvements
• Analyze site data and make improvements
• Develop new functionalities and features to keep the website relevant and updated
• Reformat/edit material to suit website requirements
• Program elements for CRM, e-newsletters, and other e-communication
• Program functionality for online bookings and payments on the website

Requirements

• Above average marketing and business skills
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong copywriting skills
• Graphical knowledge and ability to work with Photoshop/Illustrator