Online SEO Manager

Ohio State University - Columbus, OH

Full-time - Mid Level

Columbus, OH

Educational Services

About the position

The Online SEO Manager at The Ohio State University will lead the development and execution of search engine optimization (SEO) strategies to enhance the organic search performance of the university's website. This role involves assessing current website gaps, analyzing competitive sites, and utilizing SEO tools to inform optimizations. The manager will collaborate with the marketing team to implement content plans, conduct keyword research, and ensure the website remains optimized as search engine algorithms evolve. The position also includes reporting on SEO performance metrics and managing the site's chatbot to improve user engagement.

Responsibilities

• Develop the SEO strategy to improve website rankings across key areas.
• Lead the creation and implementation of all SEO activities, including backlinks and keyword targeting.
• Collaborate with online marketing managers to ensure basic SEO principles are applied across all website pages.
• Conduct ongoing keyword discovery, expansion, and optimization to guide marketing efforts.
• Analyze and report on the performance of SEO optimizations and adjust strategies as needed.
• Manage the site's chatbot, ensuring it is functional and useful for prospective students.

Requirements

• Bachelor's degree or equivalent work experience required.
• 4+ years of experience in SEO work, marketing, or a related field.
• Experience in keyword research, SEO technical research, and optimization tools.
• Broad knowledge in improving organic page ranking and performance analytics.
• Strong communication skills and ability to collaborate across a large organization.

Nice-to-haves

• Master's degree in a relevant discipline preferred.
• 5+ years of experience preferred, with deeper knowledge in backlink generation and content authoring.
• Experience in higher education preferred.

Benefits

• Market-based compensation
• Exceptional health benefits
• Retirement plans
• Flexible schedules
• Management training
• Tuition assistance
• On-site child care
• Access to campus athletic and cultural events