Online SEO/SMM Specialist

Global Channel Management - Los Angeles, CA

Full-time - Entry Level

Los Angeles, CA

Administrative and Support Services

About the position

The Online Marketing Specialist is responsible for implementing and optimizing digital marketing campaigns across various channels. This role involves managing website content, social media platforms, and email marketing efforts to enhance the company's online presence and drive engagement.

Responsibilities

• Updating the website
• Managing newsletters and email mailings
• Analyzing and managing social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn
• Running and managing B2B and B2C campaigns
• Project managing digital advertising campaigns
• Providing high converting campaigns through effective strategies
• Reporting and analyzing campaign performance

Requirements

• Experience in online marketing and digital campaigns
• Strong reporting and analytics skills
• Ability to manage both B2B and B2C campaigns
• Experience with website design and content management
• Proficiency in creative design tools, preferably Adobe

Nice-to-haves

• Experience with a variety of budgets in digital marketing
• Familiarity with SEO best practices