Online Student Recruitment Specialist

About the position

The Online Student Recruitment Specialist at Ball State University plays a vital role in attracting prospective students to online academic programs. This position is part of the Learner Experience team within the Division of Online and Strategic Learning, focusing on guiding prospects through the application and enrollment process. The specialist will collaborate with various teams to develop recruitment strategies, analyze enrollment trends, and communicate effectively with potential students.

Responsibilities

• Devise and implement innovative and competitive recruitment strategies to attract prospective students to academic online programs.
• Partner with the learner experience and marketing teams to develop and follow collaborative efforts to streamline and implement recruitment initiatives.
• Lead virtual information sessions with academic departments to educate prospective students about online academic programs, curriculum, admission requirements, time to complete programs, costs/financial aid options, licensing requirements, and more.
• Utilize social media, online forums, text, email marketing, and other digital channels to reach potential online students effectively and impactfully.
• Provide presentations to communicate Ball State University's vision and values along with program specific content.
• Plan, develop, implement, and schedule virtual visits with online program specific departments across campus.
• Analyze recruitment and enrollment data to assess the effectiveness of recruiting strategies.
• Maintain solid rapport and working relationship with various administrative and academic departments to assist them to prepare for and to promote online programs at recruitment events.
• Serve as a liaison to academic colleges and departments regarding recruitment strategies for online students.
• Build relationships with alumni, and make contacts with professional organizations for opportunities to showcase Ball State's online programs and increase inquiries and completed applications.
• Engage with prospective students by initiating and maintaining meaningful interactions through various online channels, providing them with accurate, professional, and relevant information and guidance.
• Collaborate with the marketing team and student success for developing and implementing innovative communication plans for prospective students.
• Work closely with marketing, student success, academic program departments, financial aid, and other stakeholders to streamline the recruitment and application process.
• Work with the marketing team to analyze recruitment metrics such as website traffic, conversion rates, and enrollment numbers, to evaluate the effectiveness of recruitment strategies and identify areas for improvement.
• Provide support to Student Success Specialists on recruiting efforts and outreach during high volume periods.
• Stay informed about trends and best practices in online student recruitment and higher education to continuously optimize recruitment efforts.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree from an accredited institution by date of appointment.
• One year of relevant experience in recruitment, sales, marketing, academic admissions or registration, career guidance, or online/distance program support.
• Excellent oral, written, and presentation communication skills.
• Demonstrable ability to initiate and implement improvements collaboratively.
• Strong commitment to customer service.
• Keen attention to detail and task completion.
• Exceptional organizational and analytical skills.
• Proficiency in using word processing, spreadsheets, databases, email, and web applications.

Nice-to-haves

• Master's degree from an accredited institution by date of appointment.
• Direct experience assisting college-level students; additional years of related experience.
• Project-based workgroup and/or management experience.
• Proficient use of a CRM (customer relationship management) or enterprise database, preferably a student information system.

Benefits

• Affordable Healthcare
• Retirement
• Tuition Remission (For eligible employees, their dependents, and spouse)
• Paid Parental Leave
• Professional Development