Onshore Wind Strategic Marketing Leader

GE Vernova - Greenville, SC

Full-time - Senior

Greenville, SC

Utilities

About the position

The Strategic Marketing Leader plays a crucial role within the Wind Product Management team, leading a global group focused on market analysis, competitive insights, and the development of multi-year strategies. This position is responsible for understanding market dynamics, conducting analytics, and ensuring product sustainability while fostering team engagement and accountability.

Responsibilities

• Partner with customers and cross-functional leaders to assess markets and develop new product investment options
• Lead the team in conducting detailed analytics on customer proforma's, PPA's, and other relevant market data
• Ensure that target countries are identified and have competitive multi-generational product plans connected to the business strategy
• Own competitive intelligence and understand product competitiveness at the component, turbine, and plant level
• Leverage data and insights to develop forward looking views on competitive landscape
• Lead tollgate 1 (identifying market needs) and tollgate 2 (evaluating product options) across a large global business portfolio
• Lead the multi-year strategy development process
• Develop and own the product sustainability strategy, KPI's, and operating rhythm
• Attract talent, develop the team, and foster an environment of strong engagement and accountability
• Personally lead and mentor the team in continuous improvement activities and operationalizing standard work

Requirements

• Experience in strategic marketing or product management within a global context
• Strong analytical skills with the ability to interpret complex data
• Proven track record in leading cross-functional teams
• Excellent communication and interpersonal skills
• Ability to develop and implement multi-year strategies

Nice-to-haves

• Experience in the renewable energy sector
• Familiarity with competitive intelligence tools
• Advanced degree in business or related field

Benefits

• Health insurance
• Medical coverage
• 401K plan
• Paid leave
• Performance bonus