Operations and Marketing Coordinator

Sylvan Learning Center - Walnut Creek, CA

Full-time - Entry Level

Walnut Creek, CA

Educational Services

About the position

The Operations and Marketing Coordinator at Sylvan Learning Center is a full-time role that combines administrative tasks with marketing and sales support. The position aims to drive business growth while enhancing the experience for students and parents. The ideal candidate is detail-oriented, thrives in a dynamic environment, and has a passion for education.

Responsibilities

• Manage daily operations of the center, including scheduling, reporting, and maintaining student records.
• Coordinate communications between staff, parents, and students to ensure smooth operations.
• Assist with billing, invoicing, and tracking payments.
• Organize office supplies, materials, and maintain an organized work environment.
• Develop and manage social media campaigns to enhance brand awareness and engage with the community.
• Create and schedule posts across social media platforms (Facebook, Instagram, etc.) to promote programs, events, and success stories.
• Monitor and respond to social media inquiries and messages in a timely manner.
• Assist with email marketing campaigns and newsletters to engage current and prospective clients.
• Collaborate on marketing materials such as flyers, brochures, and digital ads.
• Support sales efforts by assisting with lead generation, including responding to online inquiries and phone calls.
• Help coordinate sales events, open houses, and community outreach programs.
• Follow up with potential leads, book consultations, and schedule parent meetings with the center director.
• Provide exceptional customer service to parents and students by answering questions and resolving issues promptly.
• Assist in planning and executing promotional events or workshops for students and parents.
• Track and report on marketing and sales metrics to assess the effectiveness of campaigns.
• Help identify opportunities for local partnerships or sponsorships to increase center visibility.
• Support Director with ongoing conferences, new enrollments, customer contacts, etc.

Requirements

• Bachelor's degree in marketing, business, communications, or related field preferred.
• Proven experience in administrative support, marketing, or sales, preferably in education or customer service roles.
• Strong social media management skills (experience with Facebook, Instagram, etc.).
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple tasks in a fast-paced environment.
• Proficiency in Microsoft Office Suite and experience with CRM systems is a plus.

Benefits

• Competitive salary
• Paid time off and holidays
• Opportunities for professional growth and development
• Positive and collaborative work environment