Operations and Sales Manager

Watermark Graphics - Sugar Land, TX

Full-time - Mid Level

Sugar Land, TX

Miscellaneous Manufacturing

About the position

The Operations and Sales Manager will oversee the operational workflow and lead the sales efforts of the promotional products business. This role encompasses managing the supply chain from sourcing to delivery, coordinating between operations and sales, and developing marketing strategies to enhance brand awareness and sales. The ideal candidate will have strong project management skills and a solid understanding of the promotional products industry, balancing operational efficiency with creative marketing initiatives.

Responsibilities

• Manage end-to-end operations, including vendor management, production scheduling, inventory control, order fulfillment, and shipping logistics.
• Oversee the internal embroidery shop, ensuring efficient and quality-controlled production of embroidered products.
• Act as a liaison between operations and sales teams to align production schedules and resources with customer orders and sales expectations.
• Learn embroidery production processes to facilitate a smooth and efficient workflow in the embroidery shop.
• Build and maintain relationships with suppliers to ensure high-quality products and timely deliveries.
• Implement and optimize processes for cost-effective production and distribution.
• Monitor and evaluate operational metrics, including production timelines, order accuracy, cost control, and delivery times.
• Oversee customer service, ensuring satisfaction and prompt resolution of issues related to products or services.
• Maintain inventory levels to meet demand, manage reorder points, and reduce stock obsolescence.
• Ensure compliance with industry standards, including quality control and safety regulations.
• Develop and execute marketing strategies to highlight unique promotional products, including B2B and B2C campaigns.
• Collaborate with sales teams to develop custom promotional campaigns for corporate clients, aligning marketing initiatives with sales objectives.
• Conduct market research to identify trends, new product opportunities, and customer preferences within the promotional products space.
• Oversee the design and production of marketing content, ensuring brand consistency across all platforms.
• Track and analyze marketing campaign performance, measuring ROI and adjusting strategies as needed.
• Organize and manage company participation in trade shows, corporate events, and exhibitions to showcase our products and services.
• Oversee the creation of marketing materials (catalogs, brochures, digital assets) to promote product offerings.
• Oversee digital marketing efforts, including SEO, email marketing, social media, and online advertising, to boost lead generation and brand visibility.

Requirements

• Bachelor's degree in Business, Operations Management, Marketing or related field.
• 5+ years of experience in operations and sales, preferably in the promotional products industry.
• Knowledge of supply chain management, production processes, and vendor relations specific to promotional products.
• Strong project management, leadership, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and negotiation skills, with experience in client and supplier relationship management.
• Knowledge of trends in promotional products and corporate gifting.
• Experience in digital marketing tools, CRM systems, and e-commerce platforms.