SAM is a fast-growing and global sensory and consumer research consultancy. Our mission is to allow consumers a voice in the development of outstanding food, beverage, pet, and health & beauty products so to create high quality and memorable experiences. We help our clients develop new product ideas, re-energize a well-established product, assess product-concept fit or packaging effectiveness, understand the product, brand and category competitive landscapes, and protect product quality from inception through end of shelf life. SAM The National Food Lab is the division of SAM that provides these services for all USA-based clients. Our sensory science program resides in our USA headquarters in Minneapolis, MN.
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