Opinion Audience Editor

Star Tribune Media Company - Minneapolis, MN

Full-time - Mid Level

Hybrid - Minneapolis, MN

501-1,000 employees

Publishing Industries

About the position

The Star Tribune is seeking an Audience Editor for its Opinion team to drive audience growth and engagement across various platforms for its award-winning commentary coverage. This role involves developing strategies for digital storytelling and connecting journalism with new audiences to achieve digital subscription goals. The Audience Editor will be a member of the Minnesota Star Tribune Editorial Board, focusing on enriching local commentary and expanding journalism's reach.

Responsibilities

• Create original opinion content for digital, print, and video platforms, and amplify other opinion content from contributors in new formats.
• Create an audience-centric and product-minded strategy for the Opinion department, collaborating with the editorial board and community columnists.
• Optimize and publish original content, including short-form video, to the Star Tribune's social media accounts.
• Write accurate and engaging short-form commentary for publication on social channels and the website, using a unique voice.
• Collaborate with the newsroom's Audience editors to cross-promote work through push alerts, emails, and homepage placement.
• Track real-time and historic metrics to inform coverage decisions.
• Be enterprising and entrepreneurial.

Requirements

• Accomplished writer.
• Relevant newsroom commentary experience, preferably in audience/digital/product roles.
• High standards and a commitment to fairness and accuracy.
• Strong understanding of social media strategy for digital subscriber growth and brand recognition.
• Proficient in analyzing and preparing analytics reports with key takeaways for journalists.
• Understanding of how search can shape and promote coverage, with a vision for evolving techniques.
• Strong project management skills and ability to juggle priorities on deadlines.
• Goal-oriented leader or emerging leader with a track record of getting buy-in and results.

Benefits

• Modern Downtown Office with a free fitness center, collaborative center, golf simulator, and rooftop patio.
• Comprehensive benefits including commuting subsidy, medical, dental, and vision insurance.
• Wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.