Organic Growth Marketing Manager

$130,000 - $170,000/Yr

Hightouch - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Building Material and Garden Equipment and Supplies Dealers

About the position

As the Organic Growth Marketing Manager at Hightouch, you will be responsible for driving the growth of the business through innovative programs, channels, and community engagement. This role emphasizes autonomy and ownership, allowing you to develop and execute strategies that enhance audience and business growth. You will collaborate closely with various teams, including demand generation, product marketing, and analytics, while also working directly with the executive team to achieve impactful results.

Responsibilities

• Build integrated programs to grow a loyal and engaged owned email audience
• Create a holistic social strategy to grow the company brand following and key internal influencer followings
• Launch and incubate new organic growth marketing channels
• Develop scientific measurement strategies to understand the investment needed to scale programs quickly
• Identify areas for awareness and demand generation growth via content marketing, customer marketing, and activation of the existing user base
• Collaborate with demand generation teams to accelerate programs
• Work with product marketing teams to amplify product and thought leadership launches
• Partner with founders to elevate their influential brands across owned channels

Requirements

• 4+ years of experience in growing marketing channels and/or audiences
• Proven track record of growing owned audiences and/or followerships on various channels (Email, YouTube, Socials, Communities, etc.)
• Process-oriented and data-driven approach to managing channels and measuring results
• Demonstrable ability to create engaging and accurate content and programs
• Strong skills in copywriting and design for marketing materials and product
• Excitement for taking full ownership and accountability of work and results
• Excellent communication skills at both tactical and executive levels
• High sense of urgency for achieving company-level outcomes

Benefits

• Location independent salary range of $130,000-$170,000 USD per year
• Remote-friendly work environment