Organic Social Media Manager

$99,000 - $170,200/Yr

Johnson & Johnson - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Chemical Manufacturing

About the position

The Organic Social Media Manager at Johnson & Johnson will be responsible for developing and executing a cohesive organic social media strategy across various platforms. This role focuses on enhancing engagement and building the corporate narrative through strategic content planning and collaboration with multiple teams. The manager will leverage data insights to optimize social media performance and ensure alignment with the company's brand identity and best practices.

Responsibilities

• Spearhead a 'one-J&J' organic strategy for corporate social channels, creating a comprehensive narrative and publishing plan.
• Use data from SEO, social platforms, and listening insights to optimize strategy, including publishing volume and cadence.
• Develop social post copy across various platforms, ensuring alignment with J&J's tone of voice.
• Liaise between teams to manage the channel planning process from conceptualization to post-publishing.
• Collaborate with content and creative producers to bring the brand to life through social-first storytelling.
• Build upon and elevate organic reporting, analyzing data to inform optimization recommendations.
• Act as a gatekeeper of J&J's corporate social channels, ensuring best-in-class standards are upheld.
• Oversee project management plans and communicate timelines with stakeholders.
• Develop best practices and training materials for stakeholders on social media.
• Execute brand safety control requirements pertaining to Digital Channel Strategy policies.

Requirements

• Bachelor's degree required, preferably in journalism, communications, or digital marketing.
• 5 years of relevant experience managing a social media program for a Fortune 100 brand preferred.
• Excellent understanding of social media platforms, algorithms, and best practices required.
• Strong strategic thinking, verbal communication, and writing skills for drafting content for social platforms.
• Ability to conceptualize content and campaign ideas informed by data and insights.
• Ability to learn corporate systems, processes, and compliance protocols quickly.
• Preferred experience in AirTable or similar project management software.
• Experience using Zoom, Excel, Outlook, PowerPoint, and Word.
• Ability to work in a fast-paced environment and collaborate across teams.
• Proactive attitude with a commitment to continuous learning.

Nice-to-haves

• Experience with project management software like AirTable.

Benefits

• Health insurance
• Savings plan
• Pension plan
• Disability plan
• Vacation pay
• Sick time
• Holiday pay
• Work, personal, and family time off
• Annual performance bonus