Outbound Marketing Manager

Headway - New York, NY

Full-time - Mid Level

New York, NY

51-100 employees

Insurance Carriers and Related Activities

About the position

The Outbound Marketing Manager will be responsible for developing and executing marketing strategies that drive customer engagement and acquisition. This role focuses on leveraging various channels to reach target audiences, enhance brand visibility, and ultimately increase sales. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to analyze market trends to inform strategic decisions.

Responsibilities

• Develop and implement outbound marketing strategies to drive customer acquisition.
• Manage and optimize marketing campaigns across various channels including email, social media, and digital advertising.
• Analyze market trends and customer insights to inform marketing strategies.
• Collaborate with sales and product teams to align marketing efforts with business goals.
• Monitor and report on campaign performance metrics, adjusting strategies as necessary.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in outbound marketing or a similar role.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical skills and experience with data-driven decision making.
• Proficient in marketing automation and CRM software.

Nice-to-haves

• Experience in B2B marketing.
• Familiarity with SEO and content marketing strategies.
• Knowledge of graphic design tools such as Adobe Creative Suite.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities
• Flexible work hours