ChenMed - Jacksonville, FL
posted 3 months ago
The Membership Growth Consultant (MGC) is an outside healthcare sales representative responsible for generating sales leads and memberships by nurturing productive relationships with senior citizens, key local community partners, and senior-focused businesses to enroll new patients to ChenMed. This role is pivotal in arranging, designing, and orchestrating sales events while developing innovative and cost-effective techniques to maintain high senior participation and satisfaction, which in turn drives referral sales from satisfied patients to help fuel membership growth. The MGC effectively communicates the ChenMed/JenCare value proposition at various community events, ensuring that the unique offerings of the organization are well understood by potential patients and partners. In this position, the MGC nurtures, builds, and cultivates direct-to-seniors and business-to-business partnerships to generate new patient opportunities year-round. This includes meeting with individual seniors and groups in their homes, workplaces, houses of worship, senior centers, or living communities to present the ChenMed value proposition. The MGC plans, coordinates, and executes local events within the community, such as information tables, health fairs, and doc talks, to reach ideal patients, specifically medically underserved, Medicare-eligible seniors aged 55 and older. Building strong relationships with health plan agents, individual insurance agents, social workers, case workers, senior housing managers, and senior centers is crucial to keeping ChenMed/JenCare Medical Centers as the top provider choice for senior healthcare referrals. The MGC also partners with community officials, businesses, and senior outreach programs to develop initiatives that will appropriately drive new patient growth. This role involves scheduling one-on-one sales meetings and referral relationships with plan agents, independent brokers, and the senior community to deliver solutions on immediate customer requests. The MGC manages vendors related to event planning and negotiates contracts with venues where events take place. Ensuring that insurance agents and/or brokers are invited to community events is essential for timely patient assignment to ChenMed/JenCare Medical Centers. Utilizing marketing and sales tools, the MGC identifies solutions and sells to new customers while maintaining up-to-date client information in designated customer relationship management (CRM) tools, such as Salesforce. The MGC documents interactions with clients and ensures effective management of leads, providing a monthly activity calendar reflecting community access points and new tabletop venues. The role also involves creating penetration plans and initiatives in key target markets and channels, recovering dormant customers via sales tools and marketing campaigns, and driving new member growth by educating potential patients on the value proposition and healthcare model. The MGC delivers prescribed presentations in front of large audiences and develops all distribution channels to support new patient enrollment growth, partnering with sales leadership to improve engagement effectiveness with distributors, vendors, and community partners.