Outside Sales Representative

$75,000 - $80,000/Yr

Alimentation A D R Inc - Santa Cruz, CA

Full-time - Entry Level

Santa Cruz, CA

Professional, Scientific, and Technical Services

About the position

The Outside Sales Representative is responsible for leading the customer acquisition process, focusing on generating new leads and closing sales within the South Bay - Santa Cruz territory. This role involves maintaining existing accounts, developing new business opportunities, and achieving targeted sales goals while providing excellent customer service and collaborating with the sales team.

Responsibilities

• Lead the entire customer acquisition process from lead generation to closing.
• Identify new leads by cold calling restaurants and food service providers, utilizing social media and journals to find restaurant openings, and leveraging networking contacts.
• Achieve targeted sales volume and revenue goals each quarter by increasing sales within an assigned geographical territory.
• Maintain and grow existing accounts while developing new business opportunities and expanding product sales.
• Monitor customer performance regularly, ensuring all customer data is updated and accurate.
• Collaborate with the Director of Sales to ensure accounts in the territory are managed profitably and professionally.
• Draft routine reports and correspondence as needed.
• Consistently meet deadlines across daily, weekly, monthly, quarterly, and yearly goals.
• Provide excellent customer service, addressing inquiries promptly and offering solutions to any issues.
• Share accurate produce and product information, reflecting current market trends and seasonal changes.
• Navigate pricing structures, conduct competitive analysis, and manage negotiations skillfully.
• Work closely with sales and operations teams to support the company's growth initiatives.
• Uphold a high level of integrity, promoting a positive company image internally and externally.

Requirements

• Bachelor's degree.
• Over 3 years of successful sales experience in retail, wholesale, or food service, with a strong ability to generate leads independently.
• Strong communication and negotiation skills.
• Proficient in English (both spoken and written).
• Ability to thrive under pressure with shifting priorities.
• Authorized to work in the United States.
• Valid CA Driver's License with a clean driving record and proof of insurance.

Nice-to-haves

• Culinary background.
• Bilingual in English and Spanish.

Benefits

• Commission pay