Owned Channel Marketing Campaign Manager

About the position

As a Campaign Manager of Owned Channel Marketing at LendingClub, you will be instrumental in driving repeat and cross-buy sales within the online and mobile banking experience for LendingClub Members. This role focuses on enhancing Member value and engagement through relevant offers and communications, contributing significantly to loan issuance goals and revenue. You will collaborate with various teams to implement go-to-market strategies and optimize the Member experience, all while utilizing data to inform decisions and improve processes.

Responsibilities

• Develop and deliver key metrics and targets (KMTs) for quarterly/annual/daily sales and conversion performance for all lines of business through the channel.
• Maximize sales and revenue by optimizing placements and marketing communications using data, technology, and marketing savvy.
• Partner with Product Marketing to support effective go-to-market strategies and coordinate with execution teams to implement those strategies.
• Build subject matter expertise on the LendingClub member marketing platforms and surrounding MarTech.
• Drive mobile app adoption and increased Member engagement through authenticated website and app experiences.
• Act as the business perspective for both run-the-bank and change-the-bank initiatives, focusing on product sales and Member engagement.
• Use data to establish priorities, drive decisions, and measure success, showcasing value to stakeholders.
• Create durable processes to scale the channel effectively, enhancing Member experiences while managing operational risk.
• Take accountability for issue resolution, coordinating with cross-functional teams to address and prevent future risks.
• Work with third-party vendors, especially those providing unique MarTech for the channel.

Requirements

• 4+ years in performance and/or channel marketing with demonstrated success in digital marketing optimization through testing and learning.
• Proven ability to work in highly matrixed, cross-functional organizations with partners in line of business, engineering, product management, data science, and marketing.
• An innovative thinker who thrives on finding solutions to complex challenges.
• Adaptable to changing priorities, with experience in Agile disciplines a plus.
• Excellent analytical skills and proficiency in data-driven decision-making.
• Exceptional verbal and written communication skills with a talent for managing stakeholder expectations.
• Effective process manager who can demonstrate experience balancing speed, quality, and cost objectives.
• Familiarity with Salesforce consumer marketing tools (especially Interaction Studio/Personalization, Salesforce Marketing Cloud, and Mobile Studio), Heap, and Mobile Measurement Partners preferred.
• SQL knowledge is a bonus.
• Bachelor's Degree in Marketing or a related field; or equivalent work experience.

Nice-to-haves

• Experience in Agile disciplines
• Knowledge of SQL

Benefits

• Medical, dental and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave
• Bonus based on company performance and employee performance
• Equity options