PACE Marketing Coordinator (North San Diego County)

$65,562 - $86,112/Yr

San Ysidro Health Center - Vista, CA

Full-time - Mid Level

Vista, CA

10,001+ employees

Ambulatory Health Care Services

About the position

The PACE Marketing Coordinator at San Ysidro Health plays a crucial role in the planning, development, and management of marketing and outreach activities for the PACE (Program of All-Inclusive Care for the Elderly) program. This position is under the direct supervision of the PACE Marketing Supervisor and is responsible for promoting and maximizing awareness of the PACE program both within the organization and in the broader community. The coordinator will assist in the design, development, and production of outreach and marketing materials, ensuring that all materials are current and adequately stocked. In this role, the coordinator will develop and maintain relationships with various stakeholders, including providers, long-term care facilities, geriatric social workers, and care coordinators. Collaboration with PACE staff and other departments within San Ysidro Health is essential to ensure a positive experience for potential enrollees and their families. The coordinator will also be involved in recruitment activities and member processes, ensuring compliance with all applicable regulations from CMS and California health authorities. The position requires participation in strategic planning and development for PACE, as well as planning and organizing internal and external marketing events. The coordinator will attend community networking events as requested by the Marketing Manager and will be expected to adhere to attendance and punctuality policies. This role is vital for enhancing the visibility and effectiveness of the PACE program, contributing to the overall mission of San Ysidro Health to provide high-quality healthcare services.

Responsibilities

• Assist in implementing the PACE Marketing Plan.
• Design and develop sales and marketing materials, ensuring they are up to date and stocked.
• Develop and maintain relationships with internal and external stakeholders, including providers and long-term care facilities.
• Work with PACE staff and various departments to ensure a positive experience for potential enrollees and their families.
• Assist in printing, proofing, and inventory control of marketing materials.
• Ensure compliance with CMS and California health care regulations regarding sales and marketing.
• Participate in recruitment activities and member processes.
• Plan and organize internal and external marketing events.
• Attend community networking events upon request from the Marketing Manager.
• Participate in strategic planning and development for PACE.

Requirements

• High School diploma or GED equivalent required; Bachelor's degree preferred.
• At least 3 years of outreach and marketing experience, preferably in the health care industry.
• At least 1 year of experience working with seniors, both professional and personal experience accepted.
• Knowledge of HMO, Medi-Cal/Medicaid, Medicare, and senior care related sales and marketing experience.
• Experience with the senior care market, including competitors and regulations.
• Knowledge of PACE marketing regulations (state and federal) preferred.
• Comfortable with monthly goals and productivity metrics.

Nice-to-haves

• Bilingual in English/Spanish, English/Tagalog, English/Arabic, or English/Chaldean.
• Knowledge of SEO marketing techniques.
• Experience in hospice sales/marketing.

Benefits

• Competitive hourly wage ranging from $31.52 to $41.40.
• Opportunities for professional development and growth within the organization.
• Comprehensive health benefits package.
• Supportive work environment focused on community health and well-being.