Paid Ad Specialist (Media Buyer for e-commerce) - in office position

$41,600 - $62,400/Yr

Poolsupplies.Com - Tonawanda, NY

Full-time - Mid Level

Tonawanda, NY

About the position

The Paid Ad Specialist (Media Buyer) at PoolSupplies.com is responsible for overseeing media buying across various paid search accounts, focusing on e-commerce channels. This role involves collaborating with creative teams to develop and optimize paid media campaigns, ensuring effective ad creation and strategy to drive growth, customer acquisition, and return on ad spend (ROAS).

Responsibilities

• Develop and manage paid media campaigns.
• Create, execute, manage, and optimize paid search campaigns across Google, Amazon, Bing, Walmart, and eBay.
• Research and create on-page SEO.
• Measure effectiveness and ROI to ensure budget investments deliver the highest return possible.
• Track and report execution results regularly for accountability of paid media campaign performance.
• Build processes that align media strategy with larger campaign strategies.
• Provide strategy, messaging concepts, and direction for marketing assets across creative and content teams.

Requirements

• Minimum of 3 years of digital marketing experience with a heavy emphasis on product Ads.
• Knowledge of PPC platforms for Amazon and Google.
• Strong skills in budget management and numerical analysis.
• Ability to think creatively to deliver strong results.
• Exceptional organizational skills and multi-tasking capabilities.
• Excellent written, verbal, and analytical skills for strategic communication and presentation.
• Proficient in Microsoft Excel or Google Sheets.

Benefits

• Health savings account
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Professional development assistance
• Life insurance
• Referral program