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Blue Aspenposted 4 months ago
$55,000 - $70,000/Yr
Full-time • Mid Level
Gilbert, AZ
About the position
The Paid Ads Media PPC Marketing Manager at Blue Aspen Marketing is responsible for developing and executing paid advertising strategies primarily on Facebook and Instagram. This role focuses on optimizing campaigns to achieve maximum return on investment (ROI) while analyzing performance data to make informed adjustments. The ideal candidate will collaborate with sales and fulfillment teams to identify upsell opportunities and drive client success in social media marketing.
Responsibilities
- Develop and execute paid advertising strategies across multiple platforms, focusing on Facebook and Instagram.
- Set up, manage, and optimize campaigns to drive maximum return on investment (ROI).
- Stay updated with the latest Facebook advertising trends and best practices.
- Analyze campaign performance and make data-driven adjustments to ensure success.
- Collaborate with sales and fulfillment teams to identify upsell opportunities and close deals.
- Take ownership of work and be accountable for results.
Requirements
- 3+ years of experience managing paid advertising campaigns on Facebook and Instagram.
- Deep understanding of Facebook advertising objectives, targeting options, and ad formats.
- Proven ability to create high-performing ad copy and visuals.
- Excellent analytical skills and ability to interpret data to optimize campaigns.
- Strong communication and collaboration skills.
- Positive attitude and willingness to go the extra mile.
Nice-to-haves
- Experience with Google Ads and other social media advertising platforms.
- Landing page optimization and conversion tracking.
- Familiarity with reporting and analytics tools like Google Analytics and Facebook Insights.
Benefits
- Comprehensive medical, dental, vision coverage.
- Paid time off (PTO) and company-observed holidays.
- An additional PTO day each year for professional development.
- One extra PTO day annually for volunteer activities.
- Structured career advancement pathways within the company.
- Flexible office attendance with a casual dress code.
- Company-sponsored activities, including outings and holiday events.
