Paid Digital Media Buyer

Kforce - Juno Beach, FL

Full-time - Mid Level

Juno Beach, FL

Administrative and Support Services

About the position

The Paid Digital Media Buyer will support in-house digital marketing teams by optimizing ad placement strategies across various digital platforms. This role is crucial for driving the success of advertising campaigns, improving ad performance, maximizing ROI, and achieving marketing objectives through data-driven insights and recommendations.

Responsibilities

• Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising
• Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs)
• Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases
• Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance
• Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS)
• Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners
• Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field; Master's degree is a plus
• 5+ years of experience in paid digital marketing and ad placement optimization, preferably within an ad agency or digital marketing environment
• Proficient knowledge of major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers
• Strong proficiency in data analysis and visualization tools
• Familiarity with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch
• Solid understanding of paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS)
• Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets
• Strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and external agency teams to analyze paid digital marketing campaigns
• Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences
• Proactive and detail-oriented mindset, with the ability to manage multiple projects and priorities simultaneously
• Passion for staying ahead of industry trends and learning new digital marketing techniques

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k)
• Life insurance
• Disability insurance
• Accidental Death and Dismemberment (ADD) insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on Service Contract Act projects