Paid Media Account Manager

$75,000 - $80,000/Yr

Webserv - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

About the position

The Paid Media Account Manager at Webserv is a crucial role within the Paid Media team, responsible for managing client relationships and developing tailored strategies to enhance the online presence of healthcare businesses. This position focuses on executing high-performing paid media campaigns across various platforms, ensuring alignment with client goals and driving measurable results.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Communicate weekly with vendors or operational partners to ensure alignment on tasks and work quality.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Ensure personal productivity and utilization.
• Work directly with the Associate Director to achieve internal and client goals.
• Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.

Requirements

• 4+ years experience at a paid media agency (bonus for lead gen).
• Deep expertise in paid search and paid social advertising campaigns.
• Proficiency in advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel.
• Experience managing B2C businesses.
• Ability to translate and articulate strategy and tell stories with data.
• Strong organizational and multitasking skills.
• Quality-obsessed and driven to succeed.

Nice-to-haves

• Experience in lead generation campaigns.
• Familiarity with healthcare marketing.

Benefits

• 401(k) with 2% match
• Dental insurance
• Health insurance
• Paid holidays
• Unlimited paid time off
• Vision insurance