Paid Media Advertising Manager

$65,000 - $85,000/Yr

RCN - Falls Church, VA

Full-time - Mid Level

Remote - Falls Church, VA

1-10 employees

Printing and Related Support Activities

About the position

The Digital Paid Media Project Manager at Astound Broadband plays a crucial role in supporting the everyday operations of the Paid Media program. This position is detail-oriented and encompasses project management, administration, and consultancy within the digital paid media discipline. The manager will oversee the day-to-day details and operations of corporate and local marketing digital campaigns, ensuring their timeliness and success. Reporting to the Senior Manager of Digital Paid Media & Affiliates, the Digital Paid Media Project Manager is responsible for providing excellent customer service in areas such as project management, creative development, strategic support, reporting, and operational oversight. In this role, the manager will review and understand historical testing, innovations, and best practices within paid media, proactively maintaining testing documentation and a master testing plan with the agency. They will align with onsite and traditional marketing test plans and publish best practices. The manager will design digital paid media campaigns aimed at efficiently driving sales while meeting company goals in key geographic markets and consumer segments. They will also support the day-to-day project management of national and local paid media programs for both Residential and Business-to-Business sectors. The Digital Paid Media Project Manager will act as a liaison to B2B and Corporate Residential functions to support campaign development, documentation, and logistics. They will take direction from the Senior Manager and Digital Marketing SVP to understand and enact campaigns/programs, working diligently to move priorities and projects along with urgency. Additionally, the manager will support accounting and finance teams in budget and invoice management, ensuring fiscal accountability of agency spend. This role requires being an integral team player, fitting in wherever team and program support is needed.

Responsibilities

• Support the everyday operations of the Paid Media program for Astound Broadband.
• Act as a project manager, administrator, and consultant within the digital paid media discipline.
• Oversee the day-to-day details and operations of corporate and local marketing digital campaigns.
• Review and understand historical testing, innovations, and best practices within paid media.
• Maintain testing documentation and master testing plan with the agency.
• Align with onsite and traditional marketing test plans and publish best practices.
• Design digital paid media campaigns to drive sales and meet company goals.
• Support day-to-day project management of national and local paid media programs for Residential and B2B.
• Develop campaign documentation including briefs, performance reports, and new market initiatives.
• Act as a liaison to B2B and Corporate Residential functions for campaign development.
• Support workflows to deliver on-time launches and project timelines.
• Manage budget and invoice documentation, ensuring fiscal accountability of agency spend.
• Lead creative development for Paid Media campaigns in collaboration with the Director, Omni-channel.
• Develop a creative testing roadmap with the agency and convey tests across teams.
• Provide direction to teammates to support asset management.

Requirements

• 3-5 years of Paid Media, Creative Production Management, Digital Project Management experience required.
• 2-4 years of data reporting/analytics experience required.
• 1-2 years of people-management experience strongly preferred.
• Experience with creative production management, including oversight of external agencies and internal production teams.
• Experience managing testing in marketing disciplines, paid media or general digital preferred.
• 1-3 years' experience working in a Matrix organization.
• Ability to read and interpret paid media/digital performance data is critical.
• Knowledge of the modern Digital advertising landscape and how media channels work.
• Strong multitasking, organization, detail orientation, and time management skills are essential.
• Track record of project management skills, including commitment and follow-through on simultaneous projects.
• Strong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google AdWords, Google Analytics, and strong Excel skills are expected.

Nice-to-haves

• PMI or industry certifications are preferred.
• Skills in other modern digital advertising platforms is a plus.
• Experience with Adobe Creative Suite, CRM and/or DMP systems exposure is preferred.
• Experience with modern project management tools: Asana, Monday, Page Proof, etc. is preferred.
• Bilingual (English & Spanish) a plus, but not required.

Benefits

• 401k retirement plan with employer match
• Insurance options including medical, dental, vision, life, and STD insurance
• Paid Time Off/Vacation starting at 80 hours per year, increasing with tenure
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave based on state/local laws
• Tuition reimbursement program
• Employee discount program