Paid Media Analyst - Social

Affordable Care - Morrisville, NC

Full-time

Morrisville, NC

Professional, Scientific, and Technical Services

About the position

The Paid Media Specialist is responsible for driving demand and lead generation for Affordable Care's network of supported dental practices through innovative and strategic social media advertising. This role focuses on creating and managing high-performing ad campaigns on Facebook and Instagram, optimizing ad performance, and ensuring efficient budget utilization to maximize lead acquisition. The position aims to enhance the digital presence and engagement of Affordable Care's supported practices while contributing to the company's growth and online brand reputation.

Responsibilities

• Develop, implement, and manage paid social media campaigns on Facebook and Instagram to support the marketing objectives of our 400+ local dental practices.
• Collaborate closely with the Social Media Manager and other team members to create compelling ad copy, visuals, and landing pages that drive conversions and enhance brand awareness.
• Monitor and analyze campaign performance data, providing regular reports and actionable insights to optimize ad spend and improve campaign effectiveness.
• Conduct A/B testing and other experiments to identify the best strategies for targeting, creative, and messaging.
• Stay up-to-date with industry trends, platform updates, and best practices to ensure our paid media strategies are cutting-edge and effective.
• Manage a total annual advertising budget of $3M+, ensuring efficient allocation and utilization of funds to achieve desired outcomes.
• Assist with other related marketing tasks as needed, contributing to a well-rounded and flexible marketing team.
• Track and report on key performance indicators (KPIs) such as cost per lead (CPL), conversion rates, return on ad spend (ROAS), and overall campaign ROI.
• Assist in exploring and implementing strategies for future growth into other social media channels such as LinkedIn, Twitter, TikTok, etc.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of experience in managing paid social media campaigns, with a strong focus on Facebook and Instagram.
• Proven track record of successfully managing large advertising budgets and delivering measurable results with at least $1M annual ad spend managed.
• Proficiency in social media advertising platforms, including Facebook Ads Manager and Instagram Ads.
• Knowledge of the dental industry or healthcare marketing is a plus.
• Experience with other social media platforms (LinkedIn, Twitter, TikTok, etc.) is a plus.
• Demonstrated ability to work as a collaborative partner within a team, contributing to a positive and productive work environment.

Nice-to-haves

• Knowledge of the dental industry or healthcare marketing is a plus.
• Experience with other social media platforms (LinkedIn, Twitter, TikTok, etc.) is a plus.